Marketing ROI: Creating Durable Assets With Content
As marketing professionals, we groan every time we have to tell management how much this tv spot or that display ad costs. They are expensive and we know that a) we can’t really measure the success of the ad and show marketing ROI, and b) once the ad is gone, it is gone! This is not the case with content. Unlike various forms of advertisement that either disappear into the airwaves or get thrown out in the recycling bin, online sticks around. Not only does it stick around, it actively works to get your message in front of anyone that happens to be searching for it. (more…)
We live in a world of laws. I’m speaking of scientific laws, specifically. Think about it – everything that we know and believe in the scientific world is based on a relatively small set of laws that are irrefutable. Scientists build everything they study around these well known laws and theories such as the laws of thermodynamics, gravity, behaviors of sound waves, light, etc. For those of us NOT in the scientific community, we have discovered a lot of these laws independently. For instance, the heavier the object, the more it hurts when it gets dropped on your foot! This is based on Newton’s Law of Universal Gravitation. Loosely translated, this means that the more mass and object has, the more gravitational pull it can exert on something else. Obviously it’s hard to notice this here on earth because we are standing on an object that has so much mass, everything is attracted to it. Planets really have a LOT of pull! 
If you have had a chance to read up on the features and benefits of Hubspot, then you know what a game-changer it has been for Inbound Marketing professionals. Hubspot makes managing your Inbound Marketing campaign simple and effective. What’s more, the integrated reporting makes showing your results and ROI a piece of cake. The only part of Hubspot that many see as a downside is that it is Hubspot Pricing. But as with most products or services that cost money, you can’t just look at the dollar going out – you have to consider the dollars coming back in, AND, the dollars saved as a result of using Hubspot. 
I keep seeing the power of stories everywhere I turn this week.