The Gravity Strategy

We are pleased to introduce a new video we produced to go along with The Gravity Strategy eBook and blog posts. We are excited about this concept because it makes it super easy to explain Inbound Marketing and it’s benefits for your business. Enjoy!

Author Rank + Plus: Google’s Secret Weapon To Beat Facebook

Want to know how Google is going to get users to leave Facebook and use Google Plus?  They are going to pay them to do it (indirectly). Author Rank is only being talked about in Search Engine Optimization (SEO) & Content Marketing circles at the moment, but the effects of the coming SEO earthquake it […]

How To Build Links And Influence People

Are you looking to get some momentum with web traffic?  Trying to figure out how to build links and bring in more customers?  This post is for you. I’ve been listening to that lavishly written classic on human relations “How To Win Friends And Influence People” while jogging lately.  What a powerful book.  This is […]

Your Website Is Like Bilbo’s Ring

The Hobbit opens a week from today.  Not only is it one of my favorite tales, I’ve grown to admire Martin Freeman, who plays Bilbo.  (He is near-perfect as Dr. Watson in BBC’s Sherlock.) If you know nothing of Tolkien’s Middle Earth, feel free to check back in later.  This post will make absolutely no sense. […]

Shift of Power to the Consumer

I am 4 pages into writing a new eBook.  We’re working on an accompanying InfoGraphic as well.  Stay tuned.  I’m having a blast writing it. In some of my research, I came across what I think is one of the best statements of the tectonic shift away from Outbound and toward Inbound Marketing that I […]

How Gender Targeting Will Make Twitter Better

Twitter has come a long way since the days of the Fail Whale.  It’s more than a garage start-up, it’s like a legitimate, bona fide business, with a real revenue model. Twitter turned on “Promoted Tweets” and “Promoted Accounts” last year and have been putting those options in front of potential advertisers with more frequency […]