The business climate has been great for locally owned and operated businesses for the last several years. Many people feel a renewed sense of community. Supporting local small businesses is the perfect way to start loving where you live!
From restaurants and breweries to manufacturers and industrial facilities, local businesses are booming and they all have one thing in common: they need a well-designed website to stand out, search engine optimization to be found, and a social media strategy that will help them engage with the local market. That’s where your friendly neighborhood local web design and marketing firms like ITD Interactive come in!
Local Web Designers Understand Your Market and Customers
We understand your market because we are your market! We spend a lot of time examining and researching the local market for the same reason any local business does: to look for ways to expand our reach and find new customers. A local design firm will have a better understanding of how to reach local customers than a group from hundreds of miles away who may have never even stepped foot in your market before.
Here at ITD Interactive we always try to support our local businesses in the Tri-Cities. There’s no better way to understand how to reach customers of a business than to be a customer of that business yourself.
Local Web Designers Are a Part of Your Local Network
Since we all work in the same business community, there’s a good chance that we’ll know more than a few of the same people. This is a perfect opportunity to get real-world reviews. Just ask someone you know who’s worked with us! Every local business owner knows there’s no advertising better than good word-of-mouth. Take a look at our portfolio and testimonials to get an idea of who we’ve worked with.
Local Web Designers Are a Phone Call or Quick Trip Across Town Away
A quick Google search is all it takes to know there are a lot of options out there when it comes to building a website. There are definitely a lot of talented designers in the field. But there’s always a catch! If you’re a small business owner in Johnson City, TN and decide to go with a web design firm in Chicago or even somewhere a little closer like Asheville to build your site, you’ll always be working around their schedule. Designers in other cities often have a lot of local clients. They may even be in another time zone or work a totally different schedule. It may be difficult to get them on the phone if you have questions about your website or if your site is down and need to get it back up as soon as possible so you don’t lose any business.
ITD Interactive is a Proud Local Johnson City, TN Web Design Agency!
ITD Interactive is a local web site design firm. That means we’re within miles of any business in Johnson City and a short trip from Bristol, Kingsport, and the rest of the Tri-Cities area. We’re in the office normal hours every weekday and will respond to you within a business day if we happen to miss your call. When you need to see how something works you can drop by our office any time for a hands-on tutorial. If you’re lucky you’ll be here on a day that JC brings in her famous chocolate-chip cookies – we’re happy to share if there are any left!
If you’re in the Tri-Cities and are ready to see the difference in working with local, personable web designers drop us a line and let’s get to work!
In this post, we’ll explore 15 surprising digital marketing trends that you need to know. The charts below are pulled from Google Trends and show search interest over the last decade.
This is the phrase that is changing the way marketing is done. You’ll see a VERY close resemblance to the graph below for “HubSpot”, the all-in-one Inbound Marketing software (and marketing content giant). (more…)
Enough with the cute kittens and pictures of what you are eating for lunch!
Grumpy Cat is Frustrated with Social Media
In the last installment, we looked at reasons that business owners and marketers are often frustrated with SEO, and the lack of results they see from their efforts. We concluded that the main problem was that the primary goals associated with SEO alone, were not in line with the overall goals a successful marketing plan will exhibit. In the same way, many business owners and marketers are frustrated with social media. They are frustrated with keeping up with it, as well as seeing the apparent lack of results for their effort. If the solution lies in realigning our social media goals with sound marketing goals, how do we go about doing that? That is the topic of this post.
Social Media, by itself, is not a marketing strategy.
The wisdom of the day used to sound something like this. “You need to engage your customers in meaningful conversation through social media channels to build interest in, and loyalty to your brand.” Countless books and manifestos were written on this subject. Conversation and engagement were the big buzzwords during the early days of the social media revolution. But, what exactly does conversation and engagement get you? The goal of generating this type of buzz about your company int he social media channels is to gain exposure – or in social media terms, reach. The simplified version of this is if you have 10 friends who are talking about products to at least 10 of their friends, then all of a sudden – you have reached an audience of 100. This is the viral power of social media, and this is why it is an integral part of a comprehensive inbound marketing plan What is reach, though, and does this “reach” put any money in your pockets? Here is where we have to hone our social media strategy into a sound marketing strategy, and here is how we do it. (more…)
If you have had a chance to read up on the features and benefits of Hubspot, then you know what a game-changer it has been for Inbound Marketing professionals. Hubspot makes managing your Inbound Marketing campaign simple and effective. What’s more, the integrated reporting makes showing your results and ROI a piece of cake. The only part of Hubspot that many see as a downside is that it is Hubspot Pricing. But as with most products or services that cost money, you can’t just look at the dollar going out – you have to consider the dollars coming back in, AND, the dollars saved as a result of using Hubspot. (more…)
Want to know how Google is going to get users to leave Facebook and use Google Plus? They are going to pay them to do it (indirectly).
Author Rank is only being talked about in Search Engine Optimization (SEO) & Content Marketing circles at the moment, but the effects of the coming SEO earthquake it causes could be felt by everybody before it is over. It is not just a tool to improve their search engine. It is an asset they intend to use to take over social media. I’ll explain . . .
If you’ve followed social media over the last few years, you’ve seen Google launch round after round of social platforms, each with a characteristic belly-flop ending — Friend Connect, Lively, Wave, Buzz, and Plus. But slow down. Maybe we’ve written Plus off too quickly.
A Bunch Looked, The Geeks Stayed
Plus launched in 2011 and didn’t gain a lot of marketshare. The tool itself seems to be excellent, but there wasn’t a good enough reason to leave Facebook and Twitter for the (more…)
Are you looking to get some momentum with web traffic? Trying to figure out how to build links and bring in more customers? This post is for you.
I’ve been listening to that lavishly written classic on human relations “How To Win Friends And Influence People” while jogging lately. What a powerful book. This is probably my fourth time through the audio version. It will not be my last.
It got me thinking about how building web traffic (link building, SEO, social media) is basically winning friends and influencing people online. So it makes sense that we can take what Dale Carnegie said back in the 30s and tweak and update it some to implement his techniques on the web.
There is a great deal to be learned here for content and inbound marketers. The outline below is verbatim from Dale’s book with his statements in bold and my comments following each. Some of the points deal with winning friends (and getting links), while others deal with influencing people (converting visitors into customers). Parts 1 through 3 of the book relate to content marketing, while Part 4 is about leadership which doesn’t apply here. These comments are through Part 3 only.
How To Build Links And Influence People
Fundamental Techniques In Handling People
- Don’t criticize, condemn, or complain. In all online interactions, keep on the sunny side. This is especially true with the use of sarcasm, which never plays well in text form. Stay light years away from negativity, whining, and sarcasm. (more…)