Why You Should Use Local Web Designers for Your Local Business Website

Support local businesses - ITD Interactive in Johnson City, Tennessee

The business climate has been great for locally owned and operated businesses for the last several years. Many people feel a renewed sense of community. Supporting local small businesses is the perfect way to start loving where you live! From restaurants and breweries to manufacturers and industrial facilities, local businesses are booming and they all […]

15 Surprising Digital Marketing Trends

In this post, we’ll explore 15 surprising digital marketing trends that you need to know.  The charts below are pulled from Google Trends and show search interest over the last decade. Inbound Marketing This is the phrase that is changing the way marketing is done.  You’ll see a VERY close resemblance to the graph below […]

Inbound Marketing Insights: Frustrated with Social Media?

Enough with the cute kittens and pictures of what you are eating for lunch! In the last installment, we looked at reasons that business owners and marketers are often frustrated with SEO, and the lack of results they see from their efforts.  We concluded that the main problem was that the primary goals associated with […]

Hubspot Pricing – Is It Worth The Cost?

If you have had a chance to read up on the features and benefits of Hubspot, then you know what a game-changer it has been for Inbound Marketing professionals.  Hubspot makes managing your Inbound Marketing campaign simple and effective.  What’s more, the integrated reporting makes showing your results and ROI a piece of cake.  The […]

Author Rank + Plus: Google’s Secret Weapon To Beat Facebook

Want to know how Google is going to get users to leave Facebook and use Google Plus?  They are going to pay them to do it (indirectly). Author Rank is only being talked about in Search Engine Optimization (SEO) & Content Marketing circles at the moment, but the effects of the coming SEO earthquake it […]

How To Build Links And Influence People

Are you looking to get some momentum with web traffic?  Trying to figure out how to build links and bring in more customers?  This post is for you. I’ve been listening to that lavishly written classic on human relations “How To Win Friends And Influence People” while jogging lately.  What a powerful book.  This is […]

Shift of Power to the Consumer

I am 4 pages into writing a new eBook.  We’re working on an accompanying InfoGraphic as well.  Stay tuned.  I’m having a blast writing it. In some of my research, I came across what I think is one of the best statements of the tectonic shift away from Outbound and toward Inbound Marketing that I […]

5 Ways Content Puts Your Referral Engine in 5th Gear

Being part of a company with roots in web design for small business, I’ve heard it quite often. “I don’t need to market. My business is referral-based.” That’s fantastic. I love and have run referral-based businesses. ITD Interactive gets most of our clients from referrals. But that doesn’t mean we don’t work at it.  We […]