Your Business Website Is A Crucial Tool During COVID-19
The coronavirus pandemic is a troubling time for local small businesses. Use your website to keep your operation running smoothly. While the spring and summer of 2020 haven’t gone the way any of us in the business community might have planned, many businesses large and small are finding ways to adapt to an economy that […]
Low-Cost Hubspot Alternatives We Use Everyday
Unless you are new to the world of Inbound Marketing and Marketing Automation – you have no doubt heard of Hubspot. You might have even seen a demo or viewed a webinar. Speaking from personal experience as former Certified Partners, Hubspot is the cream of the crop. They offer an incredible array of features and insight […]
10 April Fools Marketing Ideas For Your Business
[share_box te=”yes” fb=”yes” li=”yes” gp=”yes” pin=”yes”] Many companies struggle with how to make their somewhat boring business get passed around social media. Let’s face it, tax preparers are not usually Facebook sensations. But April 1st is one day that they can be. Let’s look at some April Fools marketing ideas for your business. We’ll talk […]
Popup Fever Shows The Importance Of Email Marketing
If you want to use the interwebs to build your business, you have some decisions to make. What do you want your potential customers to do when they get to your website? You want them to either buy now or come back later. Let’s talk about the come back later option. You have a couple […]
15 Surprising Digital Marketing Trends
In this post, we’ll explore 15 surprising digital marketing trends that you need to know. The charts below are pulled from Google Trends and show search interest over the last decade. Inbound Marketing This is the phrase that is changing the way marketing is done. You’ll see a VERY close resemblance to the graph below […]
The Gravity Strategy
We are pleased to introduce a new video we produced to go along with The Gravity Strategy eBook and blog posts. We are excited about this concept because it makes it super easy to explain Inbound Marketing and it’s benefits for your business. Enjoy!
Email Drip Campaigns – What, Why, & How
Email Drip Campaigns have proven their value over the years. They are an effective way to educate your potential customer after contact and lead them down the sales funnel. What Are Email Drip Campaigns? Email Drip Campaigns are automated marketing emails that a contact receives after providing you with their address. This is often after […]
Inbound Marketing on a Dime – Generate More Traffic Today!
So you’ve read articles, watched webinars, maybe even attended a seminar or two about Inbound Marketing. You’re hooked. You’re ready to get started! The only problem is, you’re not sure you have the budget for a full-on Inbound Marketing campaign. You have probably heard of Hubspot as well. Inbound and Hubspot typically go hand in […]
Your Website Is Like Bilbo’s Ring
The Hobbit opens a week from today. Not only is it one of my favorite tales, I’ve grown to admire Martin Freeman, who plays Bilbo. (He is near-perfect as Dr. Watson in BBC’s Sherlock.) If you know nothing of Tolkien’s Middle Earth, feel free to check back in later. This post will make absolutely no sense. […]
Email Click Through Rates: Free Book vs. Free Pie
A free hardcover book, or a free pie. This is a tale of two promotions. Brother against brother. Who will win? We thought it would be fun to look at the email click through rates for each campaign and see which one came out on top. I know the suspense is probably killing you right about […]