10 April Fools Marketing Ideas For Your Business

Dominos Edible Box April Fools Day 2014

[share_box te=”yes” fb=”yes” li=”yes” gp=”yes” pin=”yes”] Many companies struggle with how to make their somewhat boring business get passed around social media.  Let’s face it, tax preparers are not usually Facebook sensations. But April 1st is one day that they can be. Let’s look at some April Fools marketing ideas for your business.  We’ll talk […]

Marketing Blog Writing Styles (Infographic)

  Marketing Blog Writing Styles: 12 Pros By The Numbers Were you surprised by any of these results?  Let us know in the comments. I’ll relay some of my observations, then tell you how I got the numbers below, if you’re feeling nerdy. Before we go any further, here are links to the bloggers: Seth Godin, […]

15 Surprising Digital Marketing Trends

In this post, we’ll explore 15 surprising digital marketing trends that you need to know.  The charts below are pulled from Google Trends and show search interest over the last decade. Inbound Marketing This is the phrase that is changing the way marketing is done.  You’ll see a VERY close resemblance to the graph below […]

Yellow Pages: Not A Wise Investment

So what does Bernie Madoff have in common with the yellow pages?  They both represent VERY bad investments.  That may sound harsh, but follow me here and I will show you why.  The yellow pages sales tactics have adapted to include some fairly modern buzzwords like SEO, landing pages, etc.  Do not be fooled. Yellow […]

Marketing Managers – Show Marketing ROI and Be a Hero!

I read a study a few months ago about how hard it is to sell the CEO of a company on the business value of marketing.  As someone who has been in the marketing industry for over 15 years now, my initial reaction was “absolutely – I can understand that!”.  Those of us in the […]

Marketing ROI: Creating Durable Assets With Content

As marketing professionals, we groan every time we have to tell management how much this tv spot or that display ad costs.  They are expensive and we know that a) we can’t really measure the success of the ad and show marketing ROI, and b) once the ad is gone, it is gone!  This is […]

Marketing With Gravity – Unleash Your Inner Marketing Nerd

We live in a world of laws.  I’m speaking of scientific laws, specifically.  Think about it – everything that we know and believe in the scientific world is based on a relatively small set of laws that are irrefutable.  Scientists build everything they study around these well known laws and theories such as the laws […]