by Marcus Ledbetter | Mar 20, 2015 | Blogging Ideas, Email Campaigns, Facebook, Inbound Marketing, Marketing Managers
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Dominos Edible Box – April Fools Day 2014
Many companies struggle with how to make their somewhat boring business get passed around social media. Let’s face it, tax preparers are not usually Facebook sensations.
But April 1st is one day that they can be.
Let’s look at some April Fools marketing ideas for your business. We’ll talk about a few general guidelines and then 10 specific examples and ideas to make your April Fools Day hoax a hit. If the list below isn’t enough for you, check out Hoaxes.org. (Yes, there is an entire database of April Fools Day hoaxes.)
- Hit Your Market – If you are a local company, consider anchoring your hoax to a local landmark or recent news item.
- Tie In Your Product Or Service – Name recognition in your market is good and that may be all you get from your hoax, but for added marketing value, tie in your product or service.
- Get The Right People Involved – If you have an office prankster, enlist that person to generate ideas and get a couple of marketing-minded folks to refine it and make sure everyone agrees that it’s going to be a hit.
10 Ideas For Your Company’s April Fool’s Day Hoax
- Un-innovation – Take your industry back a decade or two. Un-innovation can be quite amusing. Check out Conan Obrien on the Future of Twitter.
- Give People What They Hate – Design-minded folk love to make fun of the Comic Sans font. Google took that font and ran with it, introducing the “Comic Sans for Everyone” extension in 2011.
- Advertise A Ridiculous Job Opening – If you are clever, you can find a way to tie the job opening to a product feature you want to show off. Check out how Google offered to hire “autocompleters”, again in 2011.
- Reinforce Your Company Stereotype – The Virgin group’s high-profile founder Sir Richard Branson is known for making media splashes with crazy stunts. It was almost believable when the company announced that he had bought Pluto and reinstated it as a planet. Of course, this also played into Virgin Galactic’s marketing as they continued to commercialize space travel.
- Talk Politics – You’ve probably heard that it’s good to steer clear of politics as a company. April 1st could be an exception. BMW didn’t align themselves with a party, but did give their customers a chance to do so with a customized tag in 2010.
- 1-Up A Competitor’s Hoax – Hotels.com offered rooms on the moon in 2009. Competitor Expedia.com bettered their competitor by offering rooms on Mars.
- Photoshop Phun. OK, this illustration is not business-related, but you can use your imagination to apply it to your business. The picture below is my family Christmas picture from last year. These things can get passed around social media quite a lot. How about your company president in a dangerous situation, your product morphed into something disgusting, your building with a giant spider crawling up the wall.
- Bring Back A Villain – We wouldn’t advise going too villainous, but a somewhat more harmless villain might work. NPR announced that Richard Nixon would be entering the presidential race of 1992.
- Serve The Lefties – Burger King claimed they were making adjustments to the Whopper to make it more left-hand friendly. If you are a dentist, why not advertise that you are getting new state-of-the-art dentist chairs for left-handed patients? Here’s a whole list of fake left-handed products.
- Go Big And Small – Take your product or service and make it ridiculously big or small. Starbucks claimed they were making both tiny and monstrous cup sizes in this April Fools Day prank. Insurance Company? Offer to insure car keys.
Once you come up with the perfect idea, you need to put a plan in place for how to spread the word. It could be a social media post, email campaign, blog post, or full blown paid media advertisement.
If you pull off a great April Fool’s Day Hoax, let us know how it went in the comments.
Oh, and stop back by on April 1. There’s a good chance something will be a little off here at ITD Interactive.
by Marcus Ledbetter | Nov 12, 2014 | Blogging Ideas, Inbound Marketing, Marketing Managers, SEOMoz
Marketing Blog Writing Styles: 12 Pros By The Numbers
Were you surprised by any of these results? Let us know in the comments.
I’ll relay some of my observations, then tell you how I got the numbers below, if you’re feeling nerdy.
Before we go any further, here are links to the bloggers: Seth Godin, Mitch Joel, Chris Brogan, David Meerman Scott, Marcus Sheridan, John Jantsch, Brian Clark, Derek Halpern, Darren Rowse, Rand Fishkin, Spencer Haws, and Pat Flynn.
Want to subscribe to all of these blogs? Download this file and upload it to Feedly.
Words Per Sentence
This is the most evenly distributed of the data sets. The takeaway: there is no common or “right” style. Darren, Rand, and John use longer sentences with more phrases and Seth and Derek keep the thoughts short and digestible.
Words Per Post
One thing jumps out quickly. Pat Flynn pours a lot of time into his posts (a lot more than he used to, see below).
“Epic Posts” are considered to be 1000 words minimum and the median of 838 is getting pretty close. Experts like Yoast (WordPress SEO Guru) say you need at least 300 words to rank well on Google. Only one of the bloggers I analyzed averages under 300 and only three average under twice that (600).
How long is the median 838 words? This post is exactly 838 words long (because I wrote these seven words here).
The two guys who write the most words per post are very concerned with search traffic. Spencer and Pat write on SEO topics quite often, so if you are looking to get more traffic, you may want to follow their lead and spend more time on each topic.
Sentences Per Paragraph
This is the statistic that spurred this entire study. I had been reading a lot of guys who hit the enter key an awful lot. The result is more white space and the reading seems to go faster. So I wondered if this was a trend industry-wide and decided to do some calculations.
I did count bullet points as paragraphs, so if the blogger used
their sentences per paragraph went down.
This is the most bunched up of the data set, so you may push toward the center on this one yourself. Most of the top marketing bloggers are breaking up their content — less than two sentences per paragraph on average.
If you are going to read Pat Flynn’s blog, be prepared to scroll. He’s writing monstrously long posts and his pinkie is sore from hitting the enter key so much.
Words Per Post Change Over 3 Years
I compared five blog posts from the Fall of 2014 to the Fall of 2011.
The median is pretty close to no change at all, but you can see that the guys who are writing more are writing A LOT MORE. The guys who are writing less per post are writing A LITTLE LESS.
Overall, words per post are trending up at 31%.
Sentences Per Paragraph Change Over 3 Years
My initial guess was that this set would trend negative — guys are hitting the enter key more than they used to. But I was wrong. Some are and some aren’t.
A Note On Rand Fishkin
Rand from Moz has changed roles at the company and his blog purpose has changed so significantly that I didn’t think it was worth putting him in the 3 year comparison. 3 years ago he actually wasn’t writing many straight-up blog posts. He produced a lot of White Board Friday videos, but didn’t often sit down just to write text content.
Why did I include him in the 2014 data? Besides the fact that Rand is just awesome, it is no-shave November and I couldn’t not have that beard in the infographic!
How I Got The Numbers
Several of the numbers depended on character and word count. I used Word Count Plugin For Chrome – simply highlight text on a page and you get an instant calculation of the words and characters in the selection.
For sentences per paragraph, I used the find tool in Chrome to highlight periods. I visually checked for the highlighted periods, question marks, exclamations, elipses, etc.
Did headings count as paragraphs? Depends. Some guys used full sentences as headings and some used a couple of words. If they used full sentences, the headings counted as paragraphs.
Did every blog post count? Some of the bloggers produce other types of content like videos, podcasts, and interviews. I only counted normal writing blog posts, not text that accompanied videos and podcasts. I did not count interviews because the interviewee was the one doing the writing/talking and not the blog author.
If you want to see the raw numbers, check out the spreadsheet.
What Surprised You?
Let us know in the comments.
One more thing that surprised me: the z and the y are switched on this stock image of an old typewriter. What’s up with that?
by Marcus Ledbetter | May 21, 2013 | Author Rank, Consumer Trends, Email Campaigns, Facebook, Google, Hubspot, Inbound Marketing, Marketing Managers, Marketing ROI, Search Engine Optimization, SEO, SEO for Small Business, Social Media Marketing, Social Networking, Web Marketing
In this post, we’ll explore 15 surprising digital marketing trends that you need to know. The charts below are pulled from Google Trends and show search interest over the last decade.
This is the phrase that is changing the way marketing is done. You’ll see a VERY close resemblance to the graph below for “HubSpot”, the all-in-one Inbound Marketing software (and marketing content giant). (more…)
by Marcus Ledbetter | May 7, 2013 | Google, Marketing Managers, Marketing ROI, SEO for Small Business, The Gravity Strategy, Web Marketing, yellow pages
So what does Bernie Madoff have in common with the yellow pages? They both represent VERY bad investments. That may sound harsh, but follow me here and I will show you why. The yellow pages sales tactics have adapted to include some fairly modern buzzwords like SEO, landing pages, etc. Do not be fooled. Yellow pages exist for one reason – to make money selling real estate in a big fat book that nobody looks at anymore. (more…)
by Marcus Ledbetter | Apr 22, 2013 | Marketing Managers, Marketing ROI, The Gravity Strategy, Web Marketing
I read a study a few months ago about how hard it is to sell the CEO of a company on the business value of marketing. As someone who has been in the marketing industry for over 15 years now, my initial reaction was “absolutely – I can understand that!”. Those of us in the industry are always passionate about branding, awareness, market position, etc. But at the end of the day – it’s always hard to put a hard value on those things. When the CEO or CFO of a company is reviewing the budget for the upcoming year – they can easily look at production departments and compare what they spend to how much is produced. This is ROI – and these three little letters will get the attention of a company leader faster than just about anything! Marketing ROI is the missing piece of the puzzle to get your leaders excited about marketing and willing to divert more budget to the marketing department. (more…)
by Marcus Ledbetter | Apr 19, 2013 | Inbound Marketing, Marketing Managers, Marketing ROI, The Gravity Strategy
As marketing professionals, we groan every time we have to tell management how much this tv spot or that display ad costs. They are expensive and we know that a) we can’t really measure the success of the ad and show marketing ROI, and b) once the ad is gone, it is gone! This is not the case with content. Unlike various forms of advertisement that either disappear into the airwaves or get thrown out in the recycling bin, online sticks around. Not only does it stick around, it actively works to get your message in front of anyone that happens to be searching for it. (more…)