Small Business SEO Tutorial – 5 Steps to More Traffic

small business seoWhen it comes to small business SEO, many businesses feel as though they are at a great disadvantage. There are many reasons for this, but often the cost of hiring an SEO agency is simply beyond the reach of most small business advertising budgets. What’s worse, is the thought of doing your own SEO work is a frightening thought, to say the least. Never fear, however, as we are about to tell you 5 steps that will put your website on a path to steady increases in traffic, using the simplest of SEO principles and some good old-fashioned elbow grease. (more…)

SEOMoz Changes Name to MOZ – Embraces Inbound Marketing

SEOMoz changes name to Moz - Embraces Inbound MarketingIt was very interesting to learn today that SEOMoz is changing their name to simply “MOZ”.  Upon watching their video, two things are immediately apparent.  First, they look to be working on some seriously fantastic software, and second, they are fully embracing the concept of Inbound Marketing, a phrase made popular by the founders of HubSpot.  Does this mean that Moz is, all of a sudden, back in the forefront of digital marketing?  Were they ever NOT in the forefront of digital marketing?

MOZ is a true pioneer in internet marketing.

Yes, they are sounding more like Hubspot, Marketo, and other notable Inbound Marketing companies now, but don’t take that to mean they were ever irrelevant.  MOZ has built (more…)

15 Surprising Digital Marketing Trends

In this post, we’ll explore 15 surprising digital marketing trends that you need to know.  The charts below are pulled from Google Trends and show search interest over the last decade.

Inbound Marketing

InboundMarketing

This is the phrase that is changing the way marketing is done.  You’ll see a VERY close resemblance to the graph below for “HubSpot”, the all-in-one Inbound Marketing software (and marketing content giant). (more…)

Yellow Pages: Not A Wise Investment

yellow pages are a bad investmentSo what does Bernie Madoff have in common with the yellow pages?  They both represent VERY bad investments.  That may sound harsh, but follow me here and I will show you why.  The yellow pages sales tactics have adapted to include some fairly modern buzzwords like SEO, landing pages, etc.  Do not be fooled. Yellow pages exist for one reason – to make money selling real estate in a big fat book that nobody looks at anymore. (more…)

The Gravity Strategy

We are pleased to introduce a new video we produced to go along with The Gravity Strategy eBook and blog posts. We are excited about this concept because it makes it super easy to explain Inbound Marketing and it’s benefits for your business. Enjoy!

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Author Rank + Plus: Google’s Secret Weapon To Beat Facebook

Author RankWant to know how Google is going to get users to leave Facebook and use Google Plus?  They are going to pay them to do it (indirectly).

Author Rank is only being talked about in Search Engine Optimization (SEO) & Content Marketing circles at the moment, but the effects of the coming SEO earthquake it causes could be felt by everybody before it is over.  It is not just a tool to improve their search engine.  It is an asset they intend to use to take over social media. I’ll explain . . .

If you’ve followed social media over the last few years, you’ve seen Google launch round after round of social platforms, each with a characteristic belly-flop ending — Friend Connect, Lively, Wave, Buzz, and Plus.  But slow down. Maybe we’ve written Plus off too quickly.

A Bunch Looked, The Geeks Stayed

Plus launched in 2011 and didn’t gain a lot of marketshare.  The tool itself seems to be excellent, but there wasn’t a good enough reason to leave Facebook and Twitter for the (more…)

Google, Hubspot, Inbound Marketing, Search Engine Optimization, SEO, SEO for Small Business