Measuring The Impact Of Calls To Action
[share_box te=”yes” fb=”yes” li=”yes” gp=”yes” pin=”yes”] If you read our recent post Updating A Website: 23 Detailed Ideas, you noticed one great way to increase conversions on your site is to add “Calls To Action” (#19). A Call-To-Action (CTA) is a link in the form of a prominent visual with action words. They usually come […]
Content Consumption Lessons From A Naked, Dead Dignitary
This post is about growing your subscriber base and making the world a better place at the same time. I promise. But I’m going to start off in a weird place and bring you around to it. Bare (spelling intentional) with me. Did you know that Winston Churchill slept naked? If you have an active […]
SEO for Small Business: There Are Better Alternatives
You have probably heard from friends, advisors, colleagues and many others – that the name of the game for succeeding online is having great search engine visibility. They are correct! But how do you make sure your website shows up in search engines for certain keywords? The solution you will hear from most is Search […]
Yellow Pages: Not A Wise Investment
So what does Bernie Madoff have in common with the yellow pages? They both represent VERY bad investments. That may sound harsh, but follow me here and I will show you why. The yellow pages sales tactics have adapted to include some fairly modern buzzwords like SEO, landing pages, etc. Do not be fooled. Yellow […]
Marketing Managers – Show Marketing ROI and Be a Hero!
I read a study a few months ago about how hard it is to sell the CEO of a company on the business value of marketing. As someone who has been in the marketing industry for over 15 years now, my initial reaction was “absolutely – I can understand that!”. Those of us in the […]
Marketing ROI: Creating Durable Assets With Content
As marketing professionals, we groan every time we have to tell management how much this tv spot or that display ad costs. They are expensive and we know that a) we can’t really measure the success of the ad and show marketing ROI, and b) once the ad is gone, it is gone! This is […]
Marketing With Gravity – Unleash Your Inner Marketing Nerd
We live in a world of laws. I’m speaking of scientific laws, specifically. Think about it – everything that we know and believe in the scientific world is based on a relatively small set of laws that are irrefutable. Scientists build everything they study around these well known laws and theories such as the laws […]
The Gravity Strategy
We are pleased to introduce a new video we produced to go along with The Gravity Strategy eBook and blog posts. We are excited about this concept because it makes it super easy to explain Inbound Marketing and it’s benefits for your business. Enjoy!