Website Redesign Case Study: White Construction Company

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.3.1″] ITD Interactive Website Redesign Case Study: White Construction Company “The website has been very beneficial for our company! I have seen an increase in leads coming in through our website. I am very pleased with the design and layout of our new website and our new website is more user friendly […]

Fuel Your Lead Generation Engine with Inbound Marketing

If you’re in sales, how does your inbound sales funnel look?  Are you struggling to fill it up, or is your lead generation process working, giving your more prospects than you have time to call on?  If you identify with the latter, congratulations!  You can stop reading this and fire up solitaire.  for the rest […]

15 Surprising Digital Marketing Trends

In this post, we’ll explore 15 surprising digital marketing trends that you need to know.  The charts below are pulled from Google Trends and show search interest over the last decade. Inbound Marketing This is the phrase that is changing the way marketing is done.  You’ll see a VERY close resemblance to the graph below […]

Yellow Pages: Not A Wise Investment

So what does Bernie Madoff have in common with the yellow pages?  They both represent VERY bad investments.  That may sound harsh, but follow me here and I will show you why.  The yellow pages sales tactics have adapted to include some fairly modern buzzwords like SEO, landing pages, etc.  Do not be fooled. Yellow […]

Marketing Managers – Show Marketing ROI and Be a Hero!

I read a study a few months ago about how hard it is to sell the CEO of a company on the business value of marketing.  As someone who has been in the marketing industry for over 15 years now, my initial reaction was “absolutely – I can understand that!”.  Those of us in the […]

Marketing ROI: Creating Durable Assets With Content

As marketing professionals, we groan every time we have to tell management how much this tv spot or that display ad costs.  They are expensive and we know that a) we can’t really measure the success of the ad and show marketing ROI, and b) once the ad is gone, it is gone!  This is […]

Marketing With Gravity – Unleash Your Inner Marketing Nerd

We live in a world of laws.  I’m speaking of scientific laws, specifically.  Think about it – everything that we know and believe in the scientific world is based on a relatively small set of laws that are irrefutable.  Scientists build everything they study around these well known laws and theories such as the laws […]