Website Redesign Case Study: White Construction Company

ITD Interactive Website Redesign Case Study: White Construction Company

“The website has been very beneficial for our company! I have seen an increase in leads coming in through our website. I am very pleased with the design and layout of our new website and our new website is more user friendly now. The new design your own building page gives our customers a visual of what color their new building will be. Having an up to date website makes our company stand out above the rest.”– Brandon White, Owner/Manager of White Construction

White Construction is a family-owned business in Johnson City, Tennessee that specializes in the sales and construction of metal roofing and “post frame buildings,” a type of structure that uses heavy wood beams as the frame with a metal roof on top. They approached ITD Interactive about a total site overhaul in early 2017.

White Construction’s existing website was built around 2007 and hadn’t changed much in the ten years since. It mainly served as a place to put contact information, general details about the business, and photos of completed construction projects. They wanted a new site with a more modern look that would be mobile-friendly, easy to update in-house and offer more content for potential customers to see. During the planning phase co-owner Brandon White also had an idea – what if there was a way for customers to visualize what their building might look like with their hundreds of color combinations?

The process began with a new brand for White Construction including a logo and color scheme. ITDi then developed a clean layout for the site with a consolidated navigation menu that organized the site’s content in a more user-friendly way that would also work well on mobile. A call to action was placed in a convenient location on appropriate pages to make it easy for customers to request quotes for their projects. We also visited White Construction’s location to take photos of their office and warehouse as well as building materials to use as textures on the page.

Creating a “Design Your Own Building” Page

Once the site was up and running, we began working on a solution for a building design tool customers could use to customize their project. Working from a high-resolution photo of a White Construction building we took, we created a Javascript-based tool that allows the user to select from any combination of the 17 colors of metal White Construction can offer for roofs, siding and trim. The photo of the building updates in real-time based on the options the user selects. Click here to see the White Construction building designer in action.

The Results of White Construction’s Redesign

Brandon White says they’ve noticed a marked increase in leads coming from their new website. Many users have noted the ease of using the site, as well as the how convenient the custom color tool is when deciding what colors to choose for their building. On launch we showed Brandon how he can use Google’s Real-Time Analytics tool to watch how traffic reacts on his website after one of the company’s commercials airs on local television stations to monitor what pages they’re visiting the most, which allowed us to retool the front page for an easier user experience.

Statistically the site is doing very well a year and a half after launch. There has been a steady increase of new visitors and the average user spends over three minutes on the site with the Gallery, Design Your Building and Contact Us for a Quote pages being among the most-visited on the site, offering an easy path for users to learn who White Construction is, what they do, and how to get started on a new project.

Does your website need a facelift or a total overhaul? Contact ITD Interactive today and get these kinds of results for your business! We’ll work with you to develop the perfect site to fit your business model and increase your bottom line.

 

Why Does My Website Say ‘Not Secure’?

If you’re a Google Chrome user, you might have noticed your updated browser is now telling you that some sites are “Not Secure” in big red letters. If you’re a business owner with your own website that’s being flagged this might be even more concerning to you. If you’re wondering what this means and how you can fix it, read on for the full story about SSL and You!

Dealing with Not Secure Website Warnings?Google announced in early 2018 that starting in July their Chrome browser, the most-used desktop browser by a wide margin, would start flagging unsecure sites that aren’t using HTTPS encryption. HTTPS in plain English is the secure version of HTTP, which is one of the basic ways websites are accessed on the internet. HTTPS normally uses SSL for encryption, one type of security certificate that keeps private information transmitted on your site safe from snooping middlemen.

Think about it this way: imagine HTTP is the front door of your business and it has a standard doorknob with a regular old lock on it that you keep locked after hours just in case. HTTPS is that same door but with extra deadbolts added on to beef up your security and keep criminals out.

That’s not to say that any site without HTTPS encryption is automatically in danger of door-kicking hackers! If your site isn’t using outdated contact forms to send private information such as Social Security Numbers, financial information, etc., your site and its users probably aren’t in any real immediate danger without an SSL certificate protecting your site. The reason Google is enforcing this new rule is to encourage site owners to make the switch to HTTPS to create a more secure web with secure and encrypted sites being the default, not the other way around. It’s a great idea in theory, but the only problem with that is many security certificates can be expensive and difficult to install and maintain, many requiring yearly renewals.

If you’re a small business owner who needs a website and you’re scratching your head about all of this, that’s where ITD Interactive comes in! Our standard hosting package for WordPress sites includes a 100% free SSL certificate that we install and maintain for you. You’ll be automatically upgraded to an HTTPS site without any hassle or yearly renewal fees. Your site will be more secure and your users who visit your site in Google Chrome won’t get that annoying message that implies that your site is not safe to visit.  We can also offer more heavyweight worry-free SSL certificates for eCommerce and medical websites that need added protection for an added cost.

If you’ve already got a website you’re happy with, you can still take advantage of this offer. Switch to ITD Interactive hosting and we’ll move an exact copy of your WordPress site to our ultra-secure servers and get your free SSL certificate up and running in minutes. Click here for pricing and more information.

Online Reviews – Why They’re Important and How to Get Them

Any business owner knows good word-of-mouth reviews from happy customers are the key to organically building a great reputation that will result in more sales. But did you know getting good reviews online can also help make your website easier to find?

Reviews Boost Your Local SEO

Online Reviews Boost Local SEOGetting to the number one spot of Google is a real accomplishment but if you’re a local business with a brick and mortar location it isn’t going to do you much good for someone thousands of miles away to see your site first. That’s where local SEO comes in – increasing your site’s visibility specifically for your location so your site gets seen by real potential customers. You can boost your local SEO by keeping your social media pages up to date, customizing your content to include local keywords, claiming your business listing on Google, but most importantly for this topic is getting and featuring reviews of your business.

There are many places you can get online reviews depending on the kind of business you have: Yelp, Foursquare, UrbanSpoon, TripAdvisor, and many other review-centric sites. Two of the most important places to get reviews as a business owner in 2018 are Facebook and Google My Business.

Collecting reviews on your Google My Business is a crucial part of building local SEO. Google is the most used way of finding a local business and with proper maintenance and curation your Google My Business profile will appear right in the search results. A profile with complete, accurate information and a great review score will really make you stand out.

Facebook is another good spot to encourage reviews and discussion with your customers. It’s still the most widely-used social network and most people have become accustomed to searching for local businesses on it to look for photos, reviews and customer comments. Being active on your page will create an easy way for potential customers to find you and ask questions that might make them more likely to walk through the doors.

Feature Your Positive Reviews

If you get an especially glowing review that’s worth featuring, you should consider setting up a Testimonials page on your website. You can collect the most positive reviews you think accurately reflect your business to further boost your on-site SEO. Remember to include a link back to the review itself so your users can see the rest of the reviews as well!

Reward Satisfied Customers for Leaving Reviews

Strategies to Boost Online ReviewsWhile you can’t outright buy positive Google reviews without getting punished if/when Google finds out about it (and they will), you can absolutely encourage your satisfied customers to consider leaving you a review with a reward system. One method you can use is to stock up on gift cards for Starbucks and tell your customers that you’ll be drawing a random winner every week from your new reviews to decide who wins one. Sometimes all it takes is a cup of coffee to convince someone to share their positive experience with others!

Resist the Urge to Fight Back

There’s nothing more discouraging and frustrating than a negative review that’s right out in the open for all to see. As mean and nasty as an anonymous reviewer may be, always be the bigger person and don’t take the bait to get into a war of words. These scuffles can quickly get out of control and as Barbara Streisand can tell you, trying to hide something on the internet tends to make matters worse. Engage with your negative reviewers in a positive, helpful way and show potential customers that you’re willing to own mistakes and make them right. While this might not have a direct effect on SEO, it’s a good practice to keep in mind.

If you’re interested in learning more about local SEO, set up a consultation with ITD Interactive today! We’ll discuss your business model with you and find the best way to increase your bottom line.

Experienced Custom Home Builder Gets New Site

J.S. Howell, Inc.ITD Interactive recently launched a new site J.S. Howell, Inc., a custom home builder in Tennessee and Virginia. The site includes a mobile-responsive design, an extensive portfolio and photo gallery, customer testimonials,  and contact & quote information.

The new website features dynamic full-screen images, an innovative before and after gallery, and a persistent top menu.

A native of Johnson City and graduate of East Tennessee State University, owner Jeff Howell has been a builder specializing in custom homes in the TriCities TN/VA since 2005.

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New Site For Artistic Fire Pit Builder

Creative Firepit, Inc.We recently launched a new site for Creative Firepit, Inc., a manufacturer of custom, hand-crafted globe-style fire pits. The site includes a mobile-responsive design, a photo gallery of pre-designed products, and contact information.

The fire pits are hand cut by a professional artist — a video of the process is included on the website, along with details and specifications about each design.

Custom designed fire pits are also available by request.

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Author: Bill Rambo