ITD Interactive built and launched a new website for Beacon Financial Credit Union in May 2020.
Beacon Financial, formerly Mountain States Credit Union, is a credit union based in Johnson City, Tennessee.
The credit union serves customers all across the Tri-Cities with three branches and a number of ATMs.
ITD Interactive built the website to match the new branding guidelines supplied by the credit union.
The site has general information about banking services and loans. It also features a number of loan calculators, document downloads, and much more information for existing and prospective credit union members.
Contact ITD Interactive today for your bank or credit union website needs.
The coronavirus pandemic is a troubling time for local small businesses. Use your website to keep your operation running smoothly.
While the spring and summer of 2020 haven’t gone the way any of us in the business community might have planned, many businesses large and small are finding ways to adapt to an economy that seems to change daily. Practicing social distancing can be difficult while also trying to keep a business running. Use the tools you have available to make things easy and safe for your staff and customers.
Update crucial information on your website
Have your hours or availability changed to help prevent the spread of COVID-19? Have you closed your lobby or started offering curbside pickup? Be sure to update your website to reflect these changes. Update this information on your Contact Us and About Us pages. Add banners and other notes on your front page to be an eye-catching way to present the new information.
Remember that your customers aren’t just looking for this information directly on your website! Update this information on your Facebook, Instagram, and other social media. If you manage your Google Business listing update your hours and availability there. If you don’t mange your Google Business listing, now is the perfect time to get started on learning how to use this important tool.
Keep your customers informed with a pop-up
Pop-ups don’t have to be the same annoyance they were in the 1990’s and 2000’s. A well-designed and unobtrusive pop-up can be an easy way to communicate important information about COVID-19 policy changes to your customers. Plugins make it simple to make a pop-up box that blends in well with your website and won’t be in the way.
A well-placed pop-up combined with updated information throughout the site will make sure that anyone checking your site will know if you’re offering additional services during this complicated time.
Local businesses are offering curbside pickup to serve customers with less close contact.
Revitalize your business model with online ordering
During the pandemic many restaurants and businesses have switched to pickup and curbside service. You can streamline this process for your small business by setting up online ordering on your website. You can use forms to do anything from requesting pickup for an item, filling out an entire restaurant order, or even collecting payment online. Adapt your model to an online system to keep your employees and customers safe while keeping your doors open.
Use your mailing list to send updates
Have you been building a database of loyal customers in a mass emailer? Now is the perfect time to send messages to your users to let them know about changes in your hours and business practices. Restaurants offering specials and modified menus can use these email lists to get the word out. Combine mass emails with website changes and social media updates for an effective strategy.
Coming together as a community
If there’s any silver lining to the coronavirus pandemic for a business owner, it’s that many are turning to local businesses for support and normalcy during this time of uncertainty. A business that learns to adapt will emerge stronger and with a better grasp of how to use their website.
Contact ITD Interactive today if you want more information on how to update your website to keep your customers informed. Now is a great time to set up an online ordering system!
A Fresh Look for a Tri-Cities Favorite
Johnson City’s sweet new business Peggy Ann Bakery had a soft opening on September 11, 2019 with the ITD Interactive-designed website launching on the same day.
Peggy Ann Bakery is a local family-owned business that has been open in Greeneville since 1982. The new Johnson City location joins the original in offering fresh-baked pastries, cakes, pies, cookies, as well as homemade donuts and locally-roasted coffee.
ITD Interactive built Peggy Ann Bakery a “preview” website when the business was first announced to help build anticipation for the bakery’s opening day. While the building was being renovated and prepared, we spent that time building the full website to be launched in conjunction with the store’s opening day.
The Peggy Ann Bakery site was built with mobile usability in mind given the bakery’s close proximity to ETSU means they’ll have lots of college-aged customers who do most of their browsing on smartphones. We also built them easy-to-use contact and employment application forms. ITD Interactive staff also took photos of the new and existing Peggy Ann locations and their products to be used on the site.
ITD Interactive is a local Johnson City business and we always like the opportunity to work with other local businesses! If you’re a new or existing business in Johnson City, Bristol, Kingsport, or beyond, get in touch with us today and let’s talk about what we can build together!
ITD Interactive Photos of Peggy Ann Bakery
Before you read the answers (with sources) below, try this 16-question quiz to test your knowledge of Johnson City, TN . . .
Click to visit the official Facebook page.
Some colleagues here in downtown Johnson City have built a great local network around the “Shop Local in J.C.” initiative. Their goal is to raise awareness among the residents of our region to do something really simple — “when possible, think local first”. While a simple concept – it can have astronomical impact on our local economy when everyone puts it into practice.
In an effort to take this campaign to the next level – the movement needs to move beyond just the social-sphere and onward to posters, stickers, window clings and other tangible marketing materials. Without a single source of funding behind this project, those involved have decided to put the message out there that they are raising funds to help defray the cost of the first run of these items. This is set up like a “kickstarter” type project with the hopes that through many small contributions, big things can come to fruition. There is an initial estimate of roughly $3200 to get the first run of clings and posters printed and ready for distribution.
We encourage anyone that wants more information to visit the official Facebook page and get involved! It’s a small price to pay to benefit not only your own business, but our regional economy as well. Many thanks to Stable Convergence and other downtown businesses involved in this effort!
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