Website Redesign Case Study: White Construction Company

ITD Interactive Website Redesign Case Study: White Construction Company

“The website has been very beneficial for our company! I have seen an increase in leads coming in through our website. I am very pleased with the design and layout of our new website and our new website is more user friendly now. The new design your own building page gives our customers a visual of what color their new building will be. Having an up to date website makes our company stand out above the rest.”– Brandon White, Owner/Manager of White Construction

White Construction is a family-owned business in Johnson City, Tennessee that specializes in the sales and construction of metal roofing and “post frame buildings,” a type of structure that uses heavy wood beams as the frame with a metal roof on top. They approached ITD Interactive about a total site overhaul in early 2017.

White Construction’s existing website was built around 2007 and hadn’t changed much in the ten years since. It mainly served as a place to put contact information, general details about the business, and photos of completed construction projects. They wanted a new site with a more modern look that would be mobile-friendly, easy to update in-house and offer more content for potential customers to see. During the planning phase co-owner Brandon White also had an idea – what if there was a way for customers to visualize what their building might look like with their hundreds of color combinations?

The process began with a new brand for White Construction including a logo and color scheme. ITDi then developed a clean layout for the site with a consolidated navigation menu that organized the site’s content in a more user-friendly way that would also work well on mobile. A call to action was placed in a convenient location on appropriate pages to make it easy for customers to request quotes for their projects. We also visited White Construction’s location to take photos of their office and warehouse as well as building materials to use as textures on the page.

Creating a “Design Your Own Building” Page

Once the site was up and running, we began working on a solution for a building design tool customers could use to customize their project. Working from a high-resolution photo of a White Construction building we took, we created a Javascript-based tool that allows the user to select from any combination of the 17 colors of metal White Construction can offer for roofs, siding and trim. The photo of the building updates in real-time based on the options the user selects. Click here to see the White Construction building designer in action.

The Results of White Construction’s Redesign

Brandon White says they’ve noticed a marked increase in leads coming from their new website. Many users have noted the ease of using the site, as well as the how convenient the custom color tool is when deciding what colors to choose for their building. On launch we showed Brandon how he can use Google’s Real-Time Analytics tool to watch how traffic reacts on his website after one of the company’s commercials airs on local television stations to monitor what pages they’re visiting the most, which allowed us to retool the front page for an easier user experience.

Statistically the site is doing very well a year and a half after launch. There has been a steady increase of new visitors and the average user spends over three minutes on the site with the Gallery, Design Your Building and Contact Us for a Quote pages being among the most-visited on the site, offering an easy path for users to learn who White Construction is, what they do, and how to get started on a new project.

Does your website need a facelift or a total overhaul? Contact ITD Interactive today and get these kinds of results for your business! We’ll work with you to develop the perfect site to fit your business model and increase your bottom line.

 

Measuring The Impact Of Calls To Action

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Measuring The Impact Of Calls To Action

If you read our recent post Updating A Website: 23 Detailed Ideas, you noticed one great way to increase conversions on your site is to add “Calls To Action” (#19).

A Call-To-Action (CTA) is a link in the form of a prominent visual with action words.  They usually come in the form of a button.

It is a good idea to go through your website periodically and add CTAs.  You want to make it very obvious to the viewer what it is that you want her to do.

OK, that sounds like it might work, but does it really get more “conversions”?  Do more people actually click on CTAs than regular hypertext links?

YES.

Measuring The Impact Of Calls To Action

We recently made some changes to one of our most popular blog posts outlining HubSpot alternatives.

We measured the clicks on the links to Hatchbuck and combined that with the actual traffic the page got over a month and a half to get the Click-Thru-Rate for each type of link.

The first three weeks we just used a regular old hyperlink — “Hatcbuck”– in the body text of the blog post.  The second three weeks we removed the regular link and added two hyperlinks with action text — “Check Out Hatchbuck Now”.  The last three weeks we changed the two hyperlinks to CTAs.

Here is the final version of the CTA . . .

CTA1

And the results.

Measuring The Impact Of Calls To Action

MythBuster: Growing Search Engine Traffic Takes Time

As you know, growing organic search engine traffic takes time. Or does it?

We launched a new site for an Inbound Marketing client last month. Here is an 8-day snapshot of the client’s organic search traffic. Keep in mind this is not branded traffic based on the client’s name. This is a brand new site no-one had ever heard of.
Event Blogging (more…)

Kingsport Web Design – Bays Mountain Park Case Study

“ITDi has gone above and beyond – and continues to do so – in making certain their product/our website is achieving the goals we collectively set for it. We love the ease of use, as well as the e-commerce options.” – Rob Cole, Operations Coordinator, Bays Mountain Park

Bays Mountain Park WebsiteBays Mountain Park came to us via referral to solve their Kingsport web design needs.  Most pressing among those needs were an updated design and a Content Management System (CMS) which made it easy for them to make updates.

Our design team put together a striking design including a new logo area which is based off of their angular entrance sign and exisiting logo.  The colors and graphics on the home page portrayed the earthy tones of this woodland park and the state-of-the-art planetarium which is a huge regional draw.  Bays Mountain is well-known for their wolf habitat, so we made prominent use of wolves in home page slider images as well as wolf footprints across the header.


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The site is set up on the WordPress CMS which allows multiple Bays Mountain Park staff to have separate back-end accounts and editing access.  Ken Childress, Park Manager, wanted to make sure that the site stayed up-to-date with fresh information, so it was imperative that the CMS was easy to use. (more…)

Web Usability: Why We Torpedoed A Client’s Pageviews

Web Usability: Why We Torpedoed A Client's Pageviews (Src: Wikimedia Commons)We actually tried (and succeeded!) to tank the pageviews for one of our client site’s most-viewed pages a couple of months ago.  We consider it a job well done.  We think we did the client a favor.  We’ll explain by showing you the actual numbers and why we torpedoed those pageviews below.

Call us geeks if you want, but we get a certain buzz by studying how people interact with web design.  We love studying web usability.  The term “analytics” may sound as exciting to some folks as a bowl full of unseasoned, taste-bud-drowsing white rice.  But, say that word around our office and fingers begin to twitch, eyebrows lift, eyes narrow, pulses rise.

We dig it.  We’re addicts.  (See our Google Analytics Quickstart Guide video post.)

So we were getting our buzz on back in the summer and noticed something that almost never happens in the small-business web world.  One of our sites had an interior page that was getting a lot more pageviews than the home page. (more…)

Promote Your Clients with Your Giveaways

Colin and Carly Johnson Keller Williams Johnson City TN

Colin and Carly Johnson of Keller Williams Realty with a free Cootie Brown’s Key Lime Pie! Colin’s rapid response to our monthly email newsletter tied with David Tomita, so they both got pies. See below.

We are always looking for ways to give out free stuff.  Everybody likes free stuff. It’s fun to give and it’s fun to get.

And if you can promote your own products or services with the free door prize, that’s all the better.

“We Can’t Give Away Our Stuff!”

But some businesses (like ours) struggle at times because the goods or services they offer are more valuable, less tangible, and more time-intensive than are feasible in most “door prize” situations.

(more…)

Case Study, Marketing ROI, Sales, Website Design