Take a moment and google your business name, or better yet, one of your primary services. Does your website come up first? Do you see other references to your website from services such as Yelp, CitySearch or SuperPages? If not – then you may be in serious need of some local search optimization. (more…)
You have probably heard from friends, advisors, colleagues and many others – that the name of the game for succeeding online is having great search engine visibility. They are correct! But how do you make sure your website shows up in search engines for certain keywords? The solution you will hear from most is Search Engine Optimization, or SEO as it is commonly called. Many firms have built their entire business around providing SEO for small business, charging hundreds, or sometimes thousands of dollars a month to deliver their clients top search results. But what it is, exactly, these SEO firms do to your site? Is it some kind of top-secret magic? We will give you a glimpse into what these firms do, and also what YOU can do for even better search engine performance. (more…)
Want to know the secret to dominating search engines for your targeted keywords? You might be surprised to know that the secret isn’t in how much money you pay your SEO firm – the secret is in the QUANTITY of high-quality content on your website, that is optimized around your target keywords. It’s true! Instead of spending thousands of dollars and living in constant fear of the next Google upgrade, build search traffic the RIGHT way. (more…)
When it comes to small business SEO, many businesses feel as though they are at a great disadvantage. There are many reasons for this, but often the cost of hiring an SEO agency is simply beyond the reach of most small business advertising budgets. What’s worse, is the thought of doing your own SEO work is a frightening thought, to say the least. Never fear, however, as we are about to tell you 5 steps that will put your website on a path to steady increases in traffic, using the simplest of SEO principles and some good old-fashioned elbow grease. (more…)
It was very interesting to learn today that SEOMoz is changing their name to simply “MOZ”. Upon watching their video, two things are immediately apparent. First, they look to be working on some seriously fantastic software, and second, they are fully embracing the concept of Inbound Marketing, a phrase made popular by the founders of HubSpot. Does this mean that Moz is, all of a sudden, back in the forefront of digital marketing? Were they ever NOT in the forefront of digital marketing?
MOZ is a true pioneer in internet marketing.
Yes, they are sounding more like Hubspot, Marketo, and other notable Inbound Marketing companies now, but don’t take that to mean they were ever irrelevant. MOZ has built (more…)
If you’re in sales, how does your inbound sales funnel look? Are you struggling to fill it up, or is your lead generation process working, giving your more prospects than you have time to call on? If you identify with the latter, congratulations! You can stop reading this and fire up solitaire. for the rest of us, keep reading. After all, why. Why not fill the funnel up so you can take a vacation for once right?
Turn The Funnel Upside Down
It is easy to calculate stats after the fact – but when we are in the planning stages, it is useful to predict percentages, in order to give us the best probability of success. For this funnel visualization, we are going to operate off of 2 assumptions:
- Lead Closure Rate: You’re a very persuasive salesperson – You close, on average, one out of every five leads you talk to. This is a 20% closure rate.
- Site Conversion Rate: For every 100 people that visit your website or landing page, 10 of these visitors fill out a form and become a lead. This is a 10% conversion rate. (more…)