Yellow Pages: Not A Wise Investment
So what does Bernie Madoff have in common with the yellow pages? They both represent VERY bad investments. That may sound harsh, but follow me here and I will show you why. The yellow pages sales tactics have adapted to include some fairly modern buzzwords like SEO, landing pages, etc. Do not be fooled. Yellow […]
Inbound Marketing Insights: Frustrated with SEO?
Have you spent thousands of dollars with an SEO Consultant and found yourself wondering where the money went? Or have you spent countless hours following every bit of advice you could find to optimize your own website with nothing to show for it? The problem most likely isn’t that your SEO consultant stinks, or that […]
Marketing With Gravity – Unleash Your Inner Marketing Nerd
We live in a world of laws. I’m speaking of scientific laws, specifically. Think about it – everything that we know and believe in the scientific world is based on a relatively small set of laws that are irrefutable. Scientists build everything they study around these well known laws and theories such as the laws […]
The Gravity Strategy
We are pleased to introduce a new video we produced to go along with The Gravity Strategy eBook and blog posts. We are excited about this concept because it makes it super easy to explain Inbound Marketing and it’s benefits for your business. Enjoy!
MythBuster: Growing Search Engine Traffic Takes Time
As you know, growing organic search engine traffic takes time. Or does it? We launched a new site for an Inbound Marketing client last month. Here is an 8-day snapshot of the client’s organic search traffic. Keep in mind this is not branded traffic based on the client’s name. This is a brand new site […]
Hubspot Pricing – Is It Worth The Cost?
If you have had a chance to read up on the features and benefits of Hubspot, then you know what a game-changer it has been for Inbound Marketing professionals. Hubspot makes managing your Inbound Marketing campaign simple and effective. What’s more, the integrated reporting makes showing your results and ROI a piece of cake. The […]
Author Rank + Plus: Google’s Secret Weapon To Beat Facebook
Want to know how Google is going to get users to leave Facebook and use Google Plus? They are going to pay them to do it (indirectly). Author Rank is only being talked about in Search Engine Optimization (SEO) & Content Marketing circles at the moment, but the effects of the coming SEO earthquake it […]
How Long Does It Take Author Info To Show Up In Google Results?
UPDATE JULY 19, 2013: The information below was posted in January 2013. We have since seen a client’s author verification take place in 6 days. We used Google’s Structured Data Testing Tool to make sure the verification was set up correctly and that may have sped the process up. Now back to our previous post […]
How To Build Links And Influence People
Are you looking to get some momentum with web traffic? Trying to figure out how to build links and bring in more customers? This post is for you. I’ve been listening to that lavishly written classic on human relations “How To Win Friends And Influence People” while jogging lately. What a powerful book. This is […]
Inbound Marketing in a Post Mayan Apocalyptic World
Well, thankfully, we are all still here! There may have been some hoping that the Mayan’s were right, but for all of us that were left behind, we must continue to press forward along the journey we call Inbound Marketing. The fruits of the journey are great. Attracting visitors, generating leads, closing sales – it’s […]