Your Business Website Is A Crucial Tool During COVID-19

The coronavirus pandemic is a troubling time for local small businesses. Use your website to keep your operation running smoothly. While the spring and summer of 2020 haven’t gone the way any of us in the business community might have planned, many businesses large and small are finding ways to adapt to an economy that […]
Tackling Your Website’s ADA Compliance Checklist

Making your website ADA compliant is a tricky and complicated task that’s recently become a hotly debated issue, but we here at IT Decisions are ready to help you get started and up to code! What exactly is ADA Compliance and why do websites need it? In a nutshell, ADA (the Americans with Disabilities Act) […]
Why You Should Use Local Web Designers for Your Local Business Website

The business climate has been great for locally owned and operated businesses for the last several years. Many people feel a renewed sense of community. Supporting local small businesses is the perfect way to start loving where you live! From restaurants and breweries to manufacturers and industrial facilities, local businesses are booming and they all […]
Going Where Businesses Don’t Want To Go And BUYERS Do: Cost

Here’s a little secret. The price of your product or service is probably already out there. It’s a fact with which few in the business, and especially sales, world are not comfortable. For most of us, we set a price on our product or service that is indicative of the value we bring to the […]
15 Surprising Digital Marketing Trends
In this post, we’ll explore 15 surprising digital marketing trends that you need to know. The charts below are pulled from Google Trends and show search interest over the last decade. Inbound Marketing This is the phrase that is changing the way marketing is done. You’ll see a VERY close resemblance to the graph below […]
The Gravity Strategy
We are pleased to introduce a new video we produced to go along with The Gravity Strategy eBook and blog posts. We are excited about this concept because it makes it super easy to explain Inbound Marketing and it’s benefits for your business. Enjoy!
2 Big Ways Content Boosts Customer Lifetime Value
We were in a quasi-sales pitch meeting yesterday and the prospect began discussing the “break-even” analysis. (I used to hate it when sales guys told me how many sales I would have to make to break even. If I just break even , the only person who has made money is the sales guy. If […]
Small Business Web Design 2013 Part 5: Web-ward Logos
Read Part 1: Tablet-Centric, Part 2: Shrunken Heads, Part 3: Spacing, and Part 4: Sidebars. We’re continuing our analysis of the new USAToday site design and coming trends for small business web design. Today, we’re looking at trends in logo design. If you’re really pressed for time, just skip to the end of this post […]
Small Business Web Design 2013 Part 2: Shrunken Heads
In Part 1, we discussed how the growth of tablet usage is going to effect small business web design in 2013. In the next few parts, we will take a look at the innovative new USAToday.com design which launched a couple of months ago. What does USAToday’s design have to do with small business web […]
Radio Co-hosting Sponsorship vs. Inbound Marketing
On my way in to work this week, I was listening to local talk radio. For several years, the owner of a car dealership has co-hosted a 30-minute automobile industry segment every weekday morning. It is a paid sponsorship with an advertisement for the owner’s dealership mixed in the other advertisements. It occurred to me […]