Shift of Power to the Consumer

I am 4 pages into writing a new eBook.  We’re working on an accompanying InfoGraphic as well.  Stay tuned.  I’m having a blast writing it. In some of my research, I came across what I think is one of the best statements of the tectonic shift away from Outbound and toward Inbound Marketing that I […]

TriCities Mobile Web Usage Doubles in 12 Months

According to web analytics data from a broad range of our local TriCities clients, mobile web usage nearly doubled in the past 12 months from 8% to 15%. As an Inbound Marketing and web design firm serving Johnson City, Kingsport, and Bristol, TN, we compile web stats for small business websites in the area and […]

Business Storytelling: Why You Should Hire A Communicator

The way you get new business can be boiled down to one simple statement.  Your new customer heard and believed your story.  It is business storytelling and it may be the most important piece to your puzzle. It could be face-to-face word of mouth; it could be on your website through a Google search; it […]

5 Ways Content Puts Your Referral Engine in 5th Gear

Being part of a company with roots in web design for small business, I’ve heard it quite often. “I don’t need to market. My business is referral-based.” That’s fantastic. I love and have run referral-based businesses. ITD Interactive gets most of our clients from referrals. But that doesn’t mean we don’t work at it.  We […]