by Bill Rambo | Aug 20, 2019 | General, Mobile, Website Design, Website Maintenance, Website Maintenance Services, Websites
Website Maintenance That Won’t Crash Your Site!
Here at ITD Interactive we’ve had 20 years in the business of web development, website maintenance services, and website hosting for local clients and beyond. In that time we’ve also taken over some old websites that needed to be redone and spruced up. It’s in that work that we’ve come across many web design no-no’s that you should never do yourself.
Part of our standard web design package includes staff training so that our clients will always be able to update their own sites. While we’re happy to continue working on sites if needed, we don’t believe in forcing clients to use us exclusively for their maintenance and updates.
For those of you want to be adventurous and update your own sites, take a look through this list of what NOT to do first.
DON’T: Self-host a video for a website background
Using a video as a hero background is a great way to add motion and personality to your site. But be careful when setting it up – uploading your video directly to your media folder could bring your whole site down.
Look at it this way: on average a looped video file that’s been processed for use on the web is still going to be about 5 megabytes. If one or two people open your website and download that file, it’s no big deal. But if for some reason you get a rush of 200 people looking at your site all at once, suddenly 200 people are trying to download that 5mb file at the same time and using up a gigabyte of bandwidth. For many lower-end hosting plans that can be a huge chunk of your monthly allotted bandwidth, and using that much at once can even entirely crash your site so that nobody will be able to look at it without a time-consuming and expensive support call.
Do this instead: Plan ahead for these traffic rushes by using a third party site to host your video. Many slider plugins will let you easily paste in the URL of the video and display it perfectly on your slider without using any of your bandwidth. This should go for any video, not just backgrounds! There are plenty of great options available for video hosting like Vimeo or even YouTube.
DON’T: Upload full-size images
Just like self-hosted video files, it would only take a few huge images on your website for a traffic rush to bring your server to a crashing halt. Raw files that come straight off a phone or camera can be 10mb in size or greater, so uploading lots of these will burn through your allotted bandwidth and disk space more quickly that you can imagine. It’ll also drive your users crazy if they have to wait for huge files to download before the entire site can be seen, especially if they’re using a mobile phone on wireless data to view your site.
Do this instead: Process your images first before uploading by resizing and optimizing them in a program like Photoshop. If you don’t have access to Photoshop there are free alternatives online like Pixlr. For most uses your image shouldn’t need to be larger than 1920px on the longest side at 72 PPI, compared to the huge 2500px+/300 PPI files from your smartphone or camera. You can save your images in JPG format for most situations – you should only need a bulkier PNG or a GIF in special circumstances that require higher definition or a transparent background.
DON’T: Forget about the mobile version of your site
More than half of the visitors to your site will view it on a mobile device. Not only that, but Google now actively penalizes sites that aren’t optimized for use on mobile. It’s absolutely crucial to work on the mobile view of your site alongside the desktop view! Ignoring this step when adding or changing content will result in frustrated mobile users leaving your site and Google knocking it down in search engine ranking.
Do this instead: Always test your site in a mobile view when adding new content. Use a phone or tablet to open your site, or if you don’t have one available you can resize your browser window into a vertical ratio to get a good idea of how your site will look on a mobile device. Make changes as needed to make sure all of your content can be viewed and navigated normally.
These are a just few of the major no-no’s to watch out for in website maintenance, but believe us when we say there will always plenty more lurking. Keeping a website up and running with fresh content is crucial to any business
If maintaining your own website is becoming too much of a burden, talk to us about our maintenance plans!
We’ve got a package to fit any size business with any size budget and will work with you to make sure your website is always updated and filled with fresh content tailor made to boost your presence. Contact us today to find out how to get started.
by Bill Rambo | Jul 15, 2019 | Consumer Trends, General, Local Search Optimization, Local SEO, Search Engine Optimization, SEO, SEO Checklist, SEO for Small Business, Website Design, Websites
Making your website ADA compliant is a tricky and complicated task that’s recently become a hotly debated issue, but we here at IT Decisions are ready to help you get started and up to code!
What exactly is ADA Compliance and why do websites need it?
In a nutshell, ADA (the Americans with Disabilities Act) compliance is working through a general checklist of tasks and guidelines to make sure your website can be easily and freely accessed by visitors who are differently-abled, such as blind users who use audio narration software to read websites to them or deaf users who need closed captions because they can’t hear the embedded audio in videos. The goal is to ensure that anyone who comes to your site won’t be blocked from accessing any of the content or information by means of good, thoughtful design or alternative methods of accessing the content.
Do all websites have to be ADA compliant?
While the ADA guidelines are vague when it comes to website accessibility it’s become a “better safe than sorry” situation that every site owner should consider, especially if your site is for a government organization or a public service. If a lawsuit is filed that your website is not accessible, you can be accused of discrimination and held liable to the tune of thousands of dollars in damages and legal fees.
Don’t let the threat of a lawsuit make you think accessibility isn’t important on its own! An open and accessible internet for everyone is something all site owners and developers should strive for. When we build a site we make sure that many of these items are cleared right out of the box, like making sure that all images have alt text and every page has a clear heading.
ADA Compliant design is good design!
One of the best things about making your site ADA compliant is that it also results in a clean, usable site for everyone. It can even help boost your SEO rankings! Many of the tasks required to make a site ADA compliant overlap with the ones to make a site user and SEO-friendly, like adding helpful alt text to every important image and using headings to make your site more readable. Getting your site compliant with ADA would work hand in hand with a larger SEO strategy designed to make your site more usable and visible to Google and other search engines.
ITD Interactive has the tools needed to make your site ADA compliant
If your site is a little older it wouldn’t hurt to have it scanned to see what needs to be improved to make your site ADA compliant. Many of the guidelines are common to newer sites, like including closed captions in videos, but if your site was built before video content was common then that’s just one thing that will likely need to be addressed.
ITD Interactive specializes in making websites ADA compliant and we can help make sure your site is both safe from litigation but more importantly accessible to anyone who wants to check out your content.
We’re a local business in Johnson City, Tennessee, but we can scan and improve sites anywhere around the country since these guidelines are so universal.
Contact ITD Interactive today if you’d like us to look at your site to see what it would take to make your website fully ADA compliant.
by Bill Rambo | Jun 12, 2019 | Consumer Trends, General, Local SEO, SEO, SEO for Small Business, Social Networking, Web Marketing, Website Design, Website Maintenance, Website Maintenance Services
The business climate has been great for locally owned and operated businesses for the last several years. Many people feel a renewed sense of community. Supporting local small businesses is the perfect way to start loving where you live!
From restaurants and breweries to manufacturers and industrial facilities, local businesses are booming and they all have one thing in common: they need a well-designed website to stand out, search engine optimization to be found, and a social media strategy that will help them engage with the local market. That’s where your friendly neighborhood local web design and marketing firms like ITD Interactive come in!
Local Web Designers Understand Your Market and Customers
We understand your market because we are your market! We spend a lot of time examining and researching the local market for the same reason any local business does: to look for ways to expand our reach and find new customers. A local design firm will have a better understanding of how to reach local customers than a group from hundreds of miles away who may have never even stepped foot in your market before.
Here at ITD Interactive we always try to support our local businesses in the Tri-Cities. There’s no better way to understand how to reach customers of a business than to be a customer of that business yourself.
Local Web Designers Are a Part of Your Local Network
Since we all work in the same business community, there’s a good chance that we’ll know more than a few of the same people. This is a perfect opportunity to get real-world reviews. Just ask someone you know who’s worked with us! Every local business owner knows there’s no advertising better than good word-of-mouth. Take a look at our portfolio and testimonials to get an idea of who we’ve worked with.
Local Web Designers Are a Phone Call or Quick Trip Across Town Away
A quick Google search is all it takes to know there are a lot of options out there when it comes to building a website. There are definitely a lot of talented designers in the field. But there’s always a catch! If you’re a small business owner in Johnson City, TN and decide to go with a web design firm in Chicago or even somewhere a little closer like Asheville to build your site, you’ll always be working around their schedule. Designers in other cities often have a lot of local clients. They may even be in another time zone or work a totally different schedule. It may be difficult to get them on the phone if you have questions about your website or if your site is down and need to get it back up as soon as possible so you don’t lose any business.
ITD Interactive is a Proud Local Johnson City, TN Web Design Agency!
ITD Interactive is a local web site design firm. That means we’re within miles of any business in Johnson City and a short trip from Bristol, Kingsport, and the rest of the Tri-Cities area. We’re in the office normal hours every weekday and will respond to you within a business day if we happen to miss your call. When you need to see how something works you can drop by our office any time for a hands-on tutorial. If you’re lucky you’ll be here on a day that JC brings in her famous chocolate-chip cookies – we’re happy to share if there are any left!
If you’re in the Tri-Cities and are ready to see the difference in working with local, personable web designers drop us a line and let’s get to work!
by Bill Rambo | May 2, 2019 | Local News, Projects, Web Marketing, Website Design, Websites
Peggy Ann Bakery, a locally owned business in Greeneville, Tennessee since 1982, has partnered with ITD Interactive to develop their website and help build the brand for their new location in downtown Johnson City, Tennessee.
The owners of Peggy Ann Bakery decided to start with a “soft launch” for their website to offer general information about the new location. The full website will be launched closer to their opening date in Summer 2019.
In addition to general information about the business, ITD Interactive built forms for the site to allow visitors to ask the owners questions, sign up for opening updates, or apply for a job at the new bakery.
We look forward to this partnership with an exciting new local business! The finished site will be shared in the coming months.
If you’re thinking of starting a new local business or want to revamp the web presence of an existing one, get in touch with us! Our team has over 15 years of experience in Johnson City and the rest of the Tri-Cities and we understand our unique growing market.
Visit the Peggy Ann Bakery website
The mobile-friendly view of Peggy Ann Bakery’s website
by Bill Rambo | Apr 20, 2019 | Projects, Website Design, Websites
In April 2019 ITD Interactive developed and launched a brand new mobile-friendly website for The Urology Clinic, a urological health services practice with locations in both Johnson City, Tennessee and Bristol, Tennessee.
The new Urology Clinic website features a comprehensive list and descriptions of services offered by the clinic, downloadable forms for patients to fill out before visits, interactive forms for job applicants and general contact, and profiles of the doctors, surgeons, and physician extenders on staff.
The Urology Clinic was founded in 2000 in Johnson City, Tennessee with their second location opening in Bristol, Tennessee several years later. They offer urological health services to the entire Tri-Cities region.
Contact ITD Interactive today if your medical practice office is in need of a website facelift or SEO services! Our website hosting features a completely free SSL certificate to make ensuring your website is HIPAA compliant simple and painless.
See our work at JCUrology.com.