Marketing With Gravity – Unleash Your Inner Marketing Nerd

The Gravity Strategy DiagramWe live in a world of laws.  I’m speaking of scientific laws, specifically.  Think about it – everything that we know and believe in the scientific world is based on a relatively small set of laws that are irrefutable.  Scientists build everything they study around these well known laws and theories such as the laws of thermodynamics, gravity, behaviors of sound waves, light, etc.  For those of us NOT in the scientific community, we have discovered a lot of these laws independently.  For instance, the heavier the object, the more it hurts when it gets dropped on your foot!  This is based on Newton’s Law of Universal Gravitation.  Loosely translated, this means that the more mass and object has, the more gravitational pull it can exert on something else.  Obviously it’s hard to notice this here on earth because we are standing on an object that has so much mass, everything is attracted to it.  Planets really have a LOT of pull! (more…)