I am 4 pages into writing a new eBook. We’re working on an accompanying InfoGraphic as well. Stay tuned. I’m having a blast writing it.
In some of my research, I came across what I think is one of the best statements of the tectonic shift away from Outbound and toward Inbound Marketing that I have ever read. And it is not from a company that has anything to benefit from promoting Inbound. Here you go . . .
Shift of Power to the Consumer
Euromonitor International published a study in January titled “Online Travel: Shift of Power to Consumers” with the following synopsis . . .
The online travel revolution which has taken place in the last 10 years has led to substantial changes in the travel industry’s competitive environment. These are so significant to force companies to re-think their business models. In particular, consumers now play a much more central and active role, while technology players have become essential partners for travel companies. Customer knowledge and social interaction are key requirements to compete successfully in this new environment. (emphasis ours)
Those are heavy words. Revolution. Substantial. Significant. Force. Re-think. Essential. (more…)