Hiring a Hubspot Partner – Pros and Cons
At first glance, hiring a Certified Hubspot Partner may seem like an expensive proposition – especially to small businesses and those that work with a tight marketing budget. However, we are here to show you how to evaluate the cost and determine where it is really IS all that expensive. You might be surprised at […]
Promote Your Clients with Your Giveaways
We are always looking for ways to give out free stuff. Everybody likes free stuff. It’s fun to give and it’s fun to get. And if you can promote your own products or services with the free door prize, that’s all the better. “We Can’t Give Away Our Stuff!” But some businesses (like ours) struggle […]
Segment for High Open Rates on Email Campaigns
How do you get high open rates on email campaigns? Obviously there are a lot of factors that go into it, but one of the real biggies is segmenting your contacts. This post will show you how our email newsletter fared last Friday and how segmentation played a big role in the great results. Let’s […]
Marketing ROI: Measuring the Success of Your Marketing Strategy
Typically, any business expense is examined through the lens of ROI. If you have to buy a new piece of equipment, the first question you will ask is “how long until this new purchase pays for itself?” Oddly enough, Marketing ROI seldom receives the same type of scrutiny as other expenses. Why is this? We […]
5 Proven Blogging Ideas to Kickstart your Content
It’s a lot of pressure to come up with blogging ideas at a pace necessary to generate traffic. We’re taking a moment here to throw out a few ideas to get your creative juices going. 1. Tap Into What Makes You Unique? Build of your company’s USP. When seeking targeted traffic, it’s crucial to […]
Opening Ceremonies: London’s Shot at Inbound Marketing
My wife said something last week that was characteristically genius. “Why doesn’t someone make a great olympics movie every four years?” My reply was similarly characteristic. “I have no idea.” People are Hungry and Hollywood Fails Again Think about it, marketing people. You have a built-in seasonal fervor that crescendos to a fever pitch in […]
What is Content Marketing – A Crash Course for the Small Business Owner
You have heard the phrase and are wondering, what is “content marketing”? New buzzwords come quickly, and marketing has more than most. One of the newest is “Content Marketing.” But what is content marketing and what does it mean to you? Content marketing is a new concept in marketing that uses content to attract potential […]
Small Business SEO Part 2: Increase Local Visibility
In Small Business SEO Part 1, we discussed how to make sure your website is equipped and ready to be utilized to generate traffic for your business. If you missed this post, you can find it here. We will also be talking through some Search Engine Optimization (SEO) terms in this post. If you are […]
Marketing ROI: Marketing Is An Investment, Not An Expense
Calculating Your Marketing ROI All too often, small business owners tend to think of marketing as an expense. This is absolutely the wrong way to look at marketing, and we will lay out some reasons why. First, expenses are things that are used up and consumed as part of doing business. Expenses are drains on […]
How To Blog – A Beginners Guide to Blogging
Why write a guide on How to Blog? Simple. We help companies use their websites to MAKE MONEY. To make money with a website, you need traffic. You can either buy traffic through PPC / Adwords campaigns, or you can attract traffic with high quality content.