Your Website Is Like Bilbo’s Ring
The Hobbit opens a week from today. Not only is it one of my favorite tales, I’ve grown to admire Martin Freeman, who plays Bilbo. (He is near-perfect as Dr. Watson in BBC’s Sherlock.) If you know nothing of Tolkien’s Middle Earth, feel free to check back in later. This post will make absolutely no sense. […]
Business Storytelling: The One Minute Pitch
There are many, many factors which determine the success of a business. But there are only a handful which I would say are absolute must-haves. At the top of the list is a founder, owner, or marketer who truly understands their business. If that person can’t define their business clearly and quickly, in one minute […]
Radio Co-hosting Sponsorship vs. Inbound Marketing
On my way in to work this week, I was listening to local talk radio. For several years, the owner of a car dealership has co-hosted a 30-minute automobile industry segment every weekday morning. It is a paid sponsorship with an advertisement for the owner’s dealership mixed in the other advertisements. It occurred to me […]
Shift of Power to the Consumer
I am 4 pages into writing a new eBook. We’re working on an accompanying InfoGraphic as well. Stay tuned. I’m having a blast writing it. In some of my research, I came across what I think is one of the best statements of the tectonic shift away from Outbound and toward Inbound Marketing that I […]
Google Alerts for Small Business
Be a Lert. The World Needs More Lerts. I’m going to tell you a little secret. I have a skinny kid down the street who brings me a special newspaper every morning. His name is Lerts and he works his scrawny little rear-end off to customize the paper just for me. I told him a […]
Business Storytelling: Why You Should Hire A Communicator
The way you get new business can be boiled down to one simple statement. Your new customer heard and believed your story. It is business storytelling and it may be the most important piece to your puzzle. It could be face-to-face word of mouth; it could be on your website through a Google search; it […]
5 Ways Content Puts Your Referral Engine in 5th Gear
Being part of a company with roots in web design for small business, I’ve heard it quite often. “I don’t need to market. My business is referral-based.” That’s fantastic. I love and have run referral-based businesses. ITD Interactive gets most of our clients from referrals. But that doesn’t mean we don’t work at it. We […]
Email Click Through Rates: Free Book vs. Free Pie
A free hardcover book, or a free pie. This is a tale of two promotions. Brother against brother. Who will win? We thought it would be fun to look at the email click through rates for each campaign and see which one came out on top. I know the suspense is probably killing you right about […]
50 Blog Post Ideas for Small Business in 10 Minutes or Less
You’ve run out of blog post ideas for small business. You have 10 minutes to spare before your next meeting. You can do this. Trust me. This is wide-open, fast and furious, seat-of-your-pants brainstorming. Just write down or type out blog post titles. No jotting down or even thinking about actual content outlines. No keyword […]
Whiteboard Wednesday – How Much Should I Spend on a Website Redesign?
How Much Should I Spend on a Website Redesign? Don’t spend a bunch of money on a redesign. Yes, you read correctly. We redesign websites all the time and we just told you NOT to spend A BUNCH of money on a redesign. (Before we go any further, you can find out what we charge […]