The Gravity Strategy
We are pleased to introduce a new video we produced to go along with The Gravity Strategy eBook and blog posts. We are excited about this concept because it makes it super easy to explain Inbound Marketing and it’s benefits for your business. Enjoy!
MythBuster: Growing Search Engine Traffic Takes Time
As you know, growing organic search engine traffic takes time. Or does it? We launched a new site for an Inbound Marketing client last month. Here is an 8-day snapshot of the client’s organic search traffic. Keep in mind this is not branded traffic based on the client’s name. This is a brand new site […]
Hubspot Pricing – Is It Worth The Cost?
If you have had a chance to read up on the features and benefits of Hubspot, then you know what a game-changer it has been for Inbound Marketing professionals. Hubspot makes managing your Inbound Marketing campaign simple and effective. What’s more, the integrated reporting makes showing your results and ROI a piece of cake. The […]
Business Storytelling: What’s Your Company’s Story?
I keep seeing the power of stories everywhere I turn this week. Sunday: It’s my daughter’s 11th birthday this week and my parents are up for a visit from Georgia to celebrate. At the lunch table, my Mom tells a story I’ve never heard before and it helps me understand my Grandmama a little better. […]
2 Big Ways Content Boosts Customer Lifetime Value
We were in a quasi-sales pitch meeting yesterday and the prospect began discussing the “break-even” analysis. (I used to hate it when sales guys told me how many sales I would have to make to break even. If I just break even , the only person who has made money is the sales guy. If […]
How To Build Links And Influence People
Are you looking to get some momentum with web traffic? Trying to figure out how to build links and bring in more customers? This post is for you. I’ve been listening to that lavishly written classic on human relations “How To Win Friends And Influence People” while jogging lately. What a powerful book. This is […]
Hire An Inbound Marketing Agency Or Do It Yourself?
So you’ve learned enough about Inbound Marketing to give it some serious consideration. Now the question is, should you hire an Inbound agency or do it yourself? We’ll give you some things to consider and even pass along the name of an objective 3rd-party who has been where you are and can give you his […]
Inbound Marketing in a Post Mayan Apocalyptic World
Well, thankfully, we are all still here! There may have been some hoping that the Mayan’s were right, but for all of us that were left behind, we must continue to press forward along the journey we call Inbound Marketing. The fruits of the journey are great. Attracting visitors, generating leads, closing sales – it’s […]
Email Drip Campaigns – What, Why, & How
Email Drip Campaigns have proven their value over the years. They are an effective way to educate your potential customer after contact and lead them down the sales funnel. What Are Email Drip Campaigns? Email Drip Campaigns are automated marketing emails that a contact receives after providing you with their address. This is often after […]
Inbound Marketing on a Dime – Generate More Traffic Today!
So you’ve read articles, watched webinars, maybe even attended a seminar or two about Inbound Marketing. You’re hooked. You’re ready to get started! The only problem is, you’re not sure you have the budget for a full-on Inbound Marketing campaign. You have probably heard of Hubspot as well. Inbound and Hubspot typically go hand in […]