Low-Cost HubSpot Alternatives: Hatchbuck And Infusionsoft

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As HubSpot partners for over two years, we have nothing but good things to say about their product and team.

But you may be like us and desire both a feature-set and cost that are more in line with the smaller small business.  You’re in luck.  There are good HubSpot alternatives.

If you weren’t aware of it, HubSpot is geared toward larger businesses while Infusionsoft and a newcomer, Hatchbuck, are focused on companies with 10 employees or less (see the comments section of that post for more).

We switched from HubSpot to Hatchbuck (we’ll explain more about why below) in the spring of 2014 and our cost went from $700 per month to $99 per month with very little loss of features that we regularly use.  We also checked out InfusionSoft which would have put us at $200-$300 per month. (more…)

Going Where Businesses Don’t Want To Go And BUYERS Do: Cost

SearchHere’s a little secret. The price of your product or service is probably already out there.

It’s a fact with which few in the business, and especially sales, world are not comfortable. For most of us, we set a price on our product or service that is indicative of the value we bring to the lives of those who will purchase it.

We can make their lives easier, better, more enjoyable, etc. And we put a price on our widget/service that matches that confidence.

But apprehension talks to us. It whispers in our ear.

“If you throw your price out there, you’ll lose business. You’ll scare people away who might become customers. Your leads will dry up.”

But leads don’t pay your bills, clients do. And the time you spent on unqualified leads could have been time spent taking care of existing customers, or nurturing qualified leads, or building content that draws in qualified leads. (more…)

Looking for Website Maintenance Services?

Website Maintenance ServicesITD Interactive offers a wide range of website maintenance services for companies of all sizes and budgets.  Our web maintenance services are arranged in a series of straight-forward packages that allow us to discount our hourly rates based on the number of hours in the block.  This provides great value to those who need a higher level of updates per month – and the flexibility of using a smaller block of hours allows companies with smaller website maintenance needs to save money as well. (more…)

Looking for Straight-Forward Web Design Packages?

Small Business Web Design PackagesShopping for a web design company can be a difficult task. As a consumer, you have to educate yourself as to what you are looking for, and try to arm yourself with enough knowledge to carry on a conversation or negotiation with the web design firm.  Straight-forward Web Design Packages go a long way toward making this conversation, and decision much easier. What should you look for when shopping for web design packages?

Web Design Packages should clearly state features.

Be wary of packages that only focus on page counts.  In today’s world of content-management systems, page counts really aren’t an adequate measurement of the size of a website.  Overall complexity and the number of features have much more to do with the price of a web design project.  Check the company’s packages for clearly stated features and benefits, and look for benefits that result in bottom line increases. (more…)

SEO for Small Business: There Are Better Alternatives

small business seoYou have probably heard from friends, advisors, colleagues and many others – that the name of the game for succeeding online is having great search engine visibility.  They are correct!  But how do you make sure your website shows up in search engines for certain keywords?  The solution you will hear from most is Search Engine Optimization, or SEO as it is commonly called.  Many firms have built their entire business around providing SEO for small business, charging hundreds, or sometimes thousands of dollars a month to deliver their clients top search results.  But what it is, exactly, these SEO firms do to your site?  Is it some kind of top-secret magic?  We will give you a glimpse into what these firms do, and also what YOU can do for even better search engine performance. (more…)

Small Business SEO Tutorial – 5 Steps to More Traffic

small business seoWhen it comes to small business SEO, many businesses feel as though they are at a great disadvantage. There are many reasons for this, but often the cost of hiring an SEO agency is simply beyond the reach of most small business advertising budgets. What’s worse, is the thought of doing your own SEO work is a frightening thought, to say the least. Never fear, however, as we are about to tell you 5 steps that will put your website on a path to steady increases in traffic, using the simplest of SEO principles and some good old-fashioned elbow grease. (more…)

Hubspot, Inbound Marketing