Website Redesign Case Study: White Construction Company
ITD Interactive Website Redesign Case Study: White Construction Company
“The website has been very beneficial for our company! I have seen an increase in leads coming in through our website. I am very pleased with the design and layout of our new website and our new website is more user friendly now. The new design your own building page gives our customers a visual of what color their new building will be. Having an up to date website makes our company stand out above the rest.”– Brandon White, Owner/Manager of White Construction
White Construction is a family-owned business in Johnson City, Tennessee that specializes in the sales and construction of metal roofing and “post frame buildings,” a type of structure that uses heavy wood beams as the frame with a metal roof on top. They approached ITD Interactive about a total site overhaul in early 2017.
White Construction’s existing website was built around 2007 and hadn’t changed much in the ten years since. It mainly served as a place to put contact information, general details about the business, and photos of completed construction projects. They wanted a new site with a more modern look that would be mobile-friendly, easy to update in-house and offer more content for potential customers to see. During the planning phase co-owner Brandon White also had an idea – what if there was a way for customers to visualize what their building might look like with their hundreds of color combinations?
The process began with a new brand for White Construction including a logo and color scheme. ITDi then developed a clean layout for the site with a consolidated navigation menu that organized the site’s content in a more user-friendly way that would also work well on mobile. A call to action was placed in a convenient location on appropriate pages to make it easy for customers to request quotes for their projects. We also visited White Construction’s location to take photos of their office and warehouse as well as building materials to use as textures on the page.
Creating a “Design Your Own Building” Page
Once the site was up and running, we began working on a solution for a building design tool customers could use to customize their project. Working from a high-resolution photo of a White Construction building we took, we created a Javascript-based tool that allows the user to select from any combination of the 17 colors of metal White Construction can offer for roofs, siding and trim. The photo of the building updates in real-time based on the options the user selects. Click here to see the White Construction building designer in action.
The Results of White Construction’s Redesign
Brandon White says they’ve noticed a marked increase in leads coming from their new website. Many users have noted the ease of using the site, as well as the how convenient the custom color tool is when deciding what colors to choose for their building. On launch we showed Brandon how he can use Google’s Real-Time Analytics tool to watch how traffic reacts on his website after one of the company’s commercials airs on local television stations to monitor what pages they’re visiting the most, which allowed us to retool the front page for an easier user experience.
Statistically the site is doing very well a year and a half after launch. There has been a steady increase of new visitors and the average user spends over three minutes on the site with the Gallery, Design Your Building and Contact Us for a Quote pages being among the most-visited on the site, offering an easy path for users to learn who White Construction is, what they do, and how to get started on a new project.
Does your website need a facelift or a total overhaul? Contact ITD Interactive today and get these kinds of results for your business! We’ll work with you to develop the perfect site to fit your business model and increase your bottom line.
If you’re in sales, how does your inbound sales funnel look? Are you struggling to fill it up, or is your lead generation process working, giving your more prospects than you have time to call on? If you identify with the latter, congratulations! You can stop reading this and fire up solitaire. for the rest of us, keep reading. After all, why. Why not fill the funnel up so you can take a vacation for once right?
So what does Bernie Madoff have in common with the yellow pages? They both represent VERY bad investments. That may sound harsh, but follow me here and I will show you why. The yellow pages sales tactics have adapted to include some fairly modern buzzwords like SEO, landing pages, etc. Do not be fooled. Yellow pages exist for one reason – to make money selling real estate in a big fat book that nobody looks at anymore. 
I read a study a few months ago about how hard it is to sell the CEO of a company on the business value of marketing. As someone who has been in the marketing industry for over 15 years now, my initial reaction was “absolutely – I can understand that!”. Those of us in the industry are always passionate about branding, awareness, market position, etc. But at the end of the day – it’s always hard to put a hard value on those things. When the CEO or CFO of a company is reviewing the budget for the upcoming year – they can easily look at production departments and compare what they spend to how much is produced. This is ROI – and these three little letters will get the attention of a company leader faster than just about anything! Marketing ROI is the missing piece of the puzzle to get your leaders excited about marketing and willing to divert more budget to the marketing department. 