5 Ways Content Puts Your Referral Engine in 5th Gear
Being part of a company with roots in web design for small business, I’ve heard it quite often. “I don’t need to market. My business is referral-based.” That’s fantastic. I love and have run referral-based businesses. ITD Interactive gets most of our clients from referrals. But that doesn’t mean we don’t work at it. We […]
Marketing ROI: Measuring the Success of Your Marketing Strategy
Typically, any business expense is examined through the lens of ROI. If you have to buy a new piece of equipment, the first question you will ask is “how long until this new purchase pays for itself?” Oddly enough, Marketing ROI seldom receives the same type of scrutiny as other expenses. Why is this? We […]
Marketing ROI: Marketing Is An Investment, Not An Expense
Calculating Your Marketing ROI All too often, small business owners tend to think of marketing as an expense. This is absolutely the wrong way to look at marketing, and we will lay out some reasons why. First, expenses are things that are used up and consumed as part of doing business. Expenses are drains on […]
Engaging Web Design: A Case Study
Web Design vs. Engaging Web Design What’s the difference you may ask? With a focus on your target audience, a well designed and engaging web site will not only hold your visitors attention, but is much more likely to convert that visitor into a potential customer. Below we outline how we greatly improved website performance […]