Marketing ROI: Marketing Is An Investment, Not An Expense
Marketing ROI – Marketing is an Investment, Not an Expense
Calculating Your Marketing ROI
All too often, small business owners tend to think of marketing as an expense. This is absolutely the wrong way to look at marketing, and we will lay out some reasons why. First, expenses are things that are used up and consumed as part of doing business. Expenses are drains on your budget that have to be balanced by income from other areas. Expenses are something that we try to keep as small as possible. All too often, small business owners view marketing in this way and resist it at every turn. (more…)
