Marketing ROI: Marketing Is An Investment, Not An Expense

Marketing ROI - Marketing is an Investment, Not an Expense

Marketing ROI – Marketing is an Investment, Not an Expense

Calculating Your Marketing ROI

All too often, small business owners tend to think of marketing as an expense.  This is absolutely the wrong way to look at marketing, and we will lay out some reasons why.  First, expenses are things that are used up and consumed as part of doing business.  Expenses are drains on your budget that have to be balanced by income from other areas.  Expenses are something that we try to keep as small as possible.  All too often, small business owners view marketing in this way and resist it at every turn.   (more…)

Engaging Web Design: A Case Study

Web Design vs. Engaging Web Design

generalmorganinn-dot-comWhat’s the difference you may ask?  With a focus on your target audience, a well designed and engaging web site will not only hold your visitors attention, but is much more likely to convert that visitor into a potential customer.  Below we outline how we greatly improved website performance for a customer of ours. (more…)

General, Inbound Marketing, Social Media Marketing, Web Marketing, Websites