ITD Interactive offers a wide range of website maintenance services for companies of all sizes and budgets. Our web maintenance services are arranged in a series of straight-forward packages that allow us to discount our hourly rates based on the number of hours in the block. This provides great value to those who need a higher level of updates per month – and the flexibility of using a smaller block of hours allows companies with smaller website maintenance needs to save money as well. (more…)
It’s time to get your small business website built (or rebuilt). But what can you expect as far as website development pricing?
For a small business website of up to 30 or so pages, you can expect to see anywhere from a few hundred dollars (some teenager working from his bedroom) to tens of thousands (ad agencies in metro areas). We’re glad to show you our pricing below, but first let’s consider some of the more intangible numbers.
When you get a firm number from a web designer, you’ll want to add these numbers to the bottom line.
The Headache Cost – $200 – $500
If you’ve been through the process before, you’ve probably had to take some ibuprofen ($5 right there) before the new site launched. (more…)
I’ve been listening to that lavishly written classic on human relations “How To Win Friends And Influence People” while jogging lately. What a powerful book. This is probably my fourth time through the audio version. It will not be my last.
It got me thinking about how building web traffic (link building, SEO, social media) is basically winning friends and influencing people online. So it makes sense that we can take what Dale Carnegie said back in the 30s and tweak and update it some to implement his techniques on the web.
There is a great deal to be learned here for content and inbound marketers. The outline below is verbatim from Dale’s book with his statements in bold and my comments following each. Some of the points deal with winning friends (and getting links), while others deal with influencing people (converting visitors into customers). Parts 1 through 3 of the book relate to content marketing, while Part 4 is about leadership which doesn’t apply here. These comments are through Part 3 only.
How To Build Links And Influence People
Fundamental Techniques In Handling People
- Don’t criticize, condemn, or complain. In all online interactions, keep on the sunny side. This is especially true with the use of sarcasm, which never plays well in text form. Stay light years away from negativity, whining, and sarcasm. (more…)
The way you get new business can be boiled down to one simple statement. Your new customer heard and believed your story. It is business storytelling and it may be the most important piece to your puzzle.
It could be face-to-face word of mouth; it could be on your website through a Google search; it could be on social media; it could be a traditional, old-school advertisement. Somebody heard the story of why your product or service makes their life better and they believed it.
The evidence is mounting that the most effective (read PROFITABLE) way to tell your business’s story has changed in the last decade. Gone are the days when you could simply buy a big honkin’ ad in the paper and dominate the market.
It is now your job to create content (tell stories) that customers share online. That’s the essence of Inbound Marketing. This study by Hubspot states that “inbound marketing-dominated organizations experience a 61% lower cost per lead.”
Who Will Do Your Business Storytelling?
That’s fantastic. I love and have run referral-based businesses. ITD Interactive gets most of our clients from referrals. But that doesn’t mean we don’t work at it. We work hard to make sure our business is referrable.
I mentioned in yesterday’s Whiteboard Wednesday: How to Get Testimonials for a Website that John Jantsch’s book The Referral Engine is one of my very favorite business books. This book can change the trajectory of your business in a hurry. Read it.
John’s chapter “Content as Marketing Driver” speaks directly to the “I don’t need to market” small business owner. (It happens to be saturated with Inbound Marketing philosophy.) You may have been thinking that Inbound is all about bringing in new business via search or social. While that certainly does happen, Inbound is also about revving up your referrals.
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Education Breeds Referral
This video and post give some quick tips on how to get testimonials for a website. Make sure and check out the link below to the testimonials questionnaire/survey we send to our clients.
Great testimonials are a product of really happy customers. A couple of the items below are geared toward making really happy customers and a couple are nuts-and-bolts about getting testimonials. But you need to be thinking about all of them on the front-end before you get to the point of asking for the testimonial. (more…)