As an entrepreneur, sometimes you’ll have a really great idea that won’t quite fit into the boundaries of a traditional WordPress or eCommerce site. There are many plugins and extensions available for each platform that can help make your ideas work but in some cases something more custom-made is better suited for your needs.
So…Web Design or Web Development?
The terms are often used interchangeably, but for the sake of clarity in this article we’re going to differentiate between the two. Web design typically refers to creating the layout and overall look of your site. Web development refers to the actual nitty-gritty of building a site or app like writing code and making major changes to established frameworks.
At ITD Interactive we primarily do our work on two platforms: WordPress for “normal” websites and Magento for eCommerce sites. Both are open source, secure solutions with a rich support network that make building sites for local businesses efficient and cost-effective. If you’ve got a more complicated idea than a standard WordPress or Magento site, custom development may be a better option.
Web Development Work is Customized for You
Since every client is different, our custom development work is a whole new piece of work for each client. One website might need a custom-made price calculator while another might need a color picker to help customers design buildings.
The great thing about WordPress and Magento is they’re easily adaptable with all kinds of available resources, meaning we have everything we need to make your idea work without breaking your budget.
Custom Web Development is Secure and Efficient
WordPress and Magento are open-source platforms, meaning anyone is free to build “plugins” or “extensions” that add new features to a website. Plugins can be useful to quickly make a site come to life but using too many of them can quickly bog your site down with unnecessary functions. Many plugins can be old and out of date with many vulnerabilities that leave your site open to malicious hackers. Other plugins can be full of added features you don’t even need.
Opting for a custom-built website or plugin means you get only what you need out of your website without any bloated unnecessary features that make your site slower and easier for hackers to break into. When you choose to go the custom development route you get only what you pay for — not a one-size-fits-all solution.
Custom Web Development Gives You Complete Control
Since you’re basically starting from scratch, every single facet of your project is totally up to you from the general look and feel of the site to how it reacts to input from users. We’ll work with you to make sure your site looks just the way you want it and works in a way that will keep your users coming back.
This level of customizability gives you an added benefit in Search Engine Optimization (SEO) because we’ll be able to precisely fine-tune it to get you the best results possible without any of the filler that comes in cookie-cutter website templates.
Maybe Web Design is All You Need!
If this all sounds overwhelming and you just need a simple, basic website or eCommerce store, we can certainly help you out with that too! Visit our Web Design services page or read more on our web design and marketing blog for more information.
Your ITD Interactive Project is Yours
Once your site or app is finished by ITD Interactive, it gets turned over to you as the owner whether you’re a web design or full development customer. We don’t retain the rights or hold your site hostage if you decide to move your it to another hosting or maintenance service in the future. Many one-size-fits-all website solutions leave you tied to a contract that means if you stop paying you no longer have a website and have to start from scratch.
With your ideas and our expertise, we can build something together that will make building your brand and business easier than ever before. Ask us how to get started today!
Photo by Anne Thornlley / Flickr
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