How Much Should I Spend on a Website Redesign?
Don’t spend a bunch of money on a redesign. Yes, you read correctly. We redesign websites all the time and we just told you NOT to spend A BUNCH of money on a redesign. (Before we go any further, you can find out what we charge for web design right here.) (more…)
One thing that overwhelms small business owners especially, is how to choose a web design company. One thing that you need to look at really critically is the web design proposal! If you have sent RFPs before and worked with a selection committee – then you probably know all of this already.
However, a lot of times businesses will just talk to one web design company – or they will do an informal bid process where they just want a second opinion from another firm. When it comes to the bottom line and you have to make a choice, though, how do you know you are making the right choice?!
We write a lot of web design proposals and one of the things that we receive positive feedback on as a design firm, is that people like our proposals! We wanted to write this post specifically for those wanting to know how to choose a web design company. We think that the key is often in the proposal! This approach involves reading the proposal twice – but each time for very different reasons. Let’s get started shall we! (more…)
At ITD Interactive, the main thing that makes us different from other web companies is that our single focus is helping our customers grow their businesses online. Yes, we build websites, but having a great-looking website is NOT the goal. Having a great-looking website is just expected.
The actual goal of any website design or redesign is to help your business sell more, do more, make your customers happier, etc. Now – with that out of the way, we decided a long time ago to use WordPress almost exclusively for building our client’s websites. Here are 5 reasons we choose to use WordPress for business websites and think that you should too! (more…)
We have a pretty short list of favorites that we feel are the best WordPress plugins around. As a successful web marketing company, we have tested and tried just about everything that is out there and have based our list on items that we feel not only are fantastic plugins – but that offer the most value to our client’s websites. When we call anything a favorite, it isn’t just because it is cool – it has to offer something really valuable to either make our job easier or make our client’s websites more effective. With that said – here is our Top 5 List of our choices for Best WordPress Plugins! (more…)
Typically, any business expense is examined through the lens of ROI. If you have to buy a new piece of equipment, the first question you will ask is “how long until this new purchase pays for itself?” Oddly enough, Marketing ROI seldom receives the same type of scrutiny as other expenses. Why is this? We track the ROI of everything else, why are we satisfied to spend our marketing dollars without having a clear picture of what kind of return we are getting on our investment?
In previous posts, we have discussed the expenses related to common marketing outlets such as radio, television, billboards and display advertising. Personally, I think most (more…)
In our Small Business SEO Part 3, we dug a bit deeper into Keyword Research and how to make sure you are targeting keywords that will bring quality traffic as opposed to broad traffic that will bounce in and out of your website without stopping to say hello.
We mentioned in Part 1 about the ability to blog from your business website. In this post we will get into exactly why this is crucial and why you should be doing it.
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