We recently launched a new site and blog for AllCare Health Services, a provider of home health services in Knoxville and those in need throughout Tennessee. Their new website includes a mobile-responsive design, an informative blog, and contact forms to get a free, no obligation quote for services.
They cover the ninety-five county area with caregiver availability of Certified Nursing Assistants (CNAs), home health aides, sitters, live-ins, companions and experienced caregivers.
Established in 2002, AllCare is licensed by the State of Tennessee, bonded, and insured.
They are active in the home care industry as members of the Tennessee Association of Home Care, the United HealthCare TN Advisory Group and the BlueCross BlueShield TN Advisory Group. (more…)
[share_box te=”yes” fb=”yes” li=”yes” gp=”yes” pin=”yes”]
See the post below the website launch plan graphic for more details and links to examples of each item.
Are you working on a new website or a complete redesign of your current site? Let’s talk about the plan and how to build buzz around the launch.
- Set A Firm Date. The best thing you can do for yourself and your web design team is to make a hard deadline and publicize it. (If you don’t set a real deadline, the project will drag on and on. How long does it take to actually build a professional website for a small business? One Week. Contact us today for details on our One Week Website process.) Setting a firm date gets people excited and gives them a reason to put something on the calendar. Here’s what Pat Flynn has to say about setting dates to build buzz: “When people know what date something is going to happen, not only will people anticipate that specific date and get excited about it, but if you have a specific schedule you can follow leading up that launch date, you can better drop hints and generate excitement leading up to that date.”
- Post A 1-Page Landing Page. Here are a few great one-page WordPress themes with countdown clocks. Make sure and ask for email addresses, so you can contact them when the site goes live. Then follow up with more email marketing in the future. We can help with that through Inbound Marketing and The Gravity Strategy. Even if this is a redesign of your current site, you can do a one-page landing page that you can promote in the sidebar or home page of your current site. That lets folks know something better is coming. By now, you hate your current site and you want folks to know something better is right around the corner.
- Use A Test Group. You can send your test site out to a few influentials in your industry or a few of your favorite customers. Those folks will appreciate the trust you put in them and will help publicize the new site when it launches. It’s kind of the idea of scarcity that many big brands use to build buzz around new stuff.
- Make A Preview Video. If you have a big social media following or large email subscriber list or even a lot of general traffic on your current site, you can make a screencast video showing people around the new site before it launches. This is probably a week or less before you launch. “I’m going to go show you around the new site which we are launching on Tuesday.” Then they can’t wait to actually get on there and start using it on Tuesday. Here is a preview video I put together for a personal site I launched recently.
I used Screencast-O-Matic, a free easy-to-use tool, for the recording.
- Giveaways. We’re big on giveaways. We give something away in our monthly newsletters and in pretty much all of our marketing. Use the giveaway to entice email subscription opt-ins and give something away on launch day. “Subscribe to our email updates right now for a chance to win _________ when we launch the new site.”
- Post The Launch On An Event Website. I’m taking what Jay Baer said in his 7 Ways To Use Social Media To Create Buzz-Worthy Events and using it for a website launch in this instance. Use EventBrite, Facebook Events, or LinkedIn and create your event page. The incoming links from those sites won’t hurt your search rankings! (For a free link from us–a PageRank 4 site–see below.)
- Ask For Input. Do you have an existing customer base you can contact via social media or email? Ask them for input on some part of your new site. If there’s a logo redesign, throw three choices out there and ask for feedback. Tell them you are working on your new menu structure and ask what items they are most interested in. Crowdsourcing of this type builds ownership in the new site for your most devoted fans. We’d be glad to give you a little input as well. Leave your test site link in the comments below and we’ll give you some feedback!
- Schedule A Chamber Event. Are you a member of your local chamber? Many chambers have “Business After Hours” events you can host at your office. Again, you might get a good ole incoming link from your local chamber which usually has high authority in Google.
- Throw A Party. A few years back, I was about to launch a new website and business and used my own birthday as an excuse to throw a birthday/launch party. You don’t have to have an external event to build your launch party around. Folks will come for the free food no matter what.
- Write A Great First Post. (This is a bonus!) If your new site has a news or blog section, don’t leave it blank when you launch. And don’t just say “Welcome to the new website.” Do some screen captures of the cool new stuff and show folks around the new site. Don’t know what to write? We’ll do it for you! Seriously, no fees, no catches. Just contact us or leave a comment below and we’ll write your first blog post for you.
Sites That Have Used These Tips
Let us know if you put any of these tips into practice. Leave a comment below with your website address and we’ll link to it here. Yes, that’s a real link with real Google juice to boost your SEO!
[sam id=”4″ codes=”true”]
What are some other ways to generate buzz around a website launch or redesign? Have you ever used one of these strategies? Do you intend to? Let us know in the comments.
“ITDi has gone above and beyond – and continues to do so – in making certain their product/our website is achieving the goals we collectively set for it. We love the ease of use, as well as the e-commerce options.” – Rob Cole, Operations Coordinator, Bays Mountain Park
Bays Mountain Park came to us via referral to solve their Kingsport web design needs. Most pressing among those needs were an updated design and a Content Management System (CMS) which made it easy for them to make updates.
Our design team put together a striking design including a new logo area which is based off of their angular entrance sign and exisiting logo. The colors and graphics on the home page portrayed the earthy tones of this woodland park and the state-of-the-art planetarium which is a huge regional draw. Bays Mountain is well-known for their wolf habitat, so we made prominent use of wolves in home page slider images as well as wolf footprints across the header.
[sam id=”1″ codes=”true”]
The site is set up on the WordPress CMS which allows multiple Bays Mountain Park staff to have separate back-end accounts and editing access. Ken Childress, Park Manager, wanted to make sure that the site stayed up-to-date with fresh information, so it was imperative that the CMS was easy to use. (more…)
This Google Analytics Quick Start Guide will show you the key indicators and vital info you need to glean great info from Google Analytics in a flash. Watch the video or see the notes below . . .
Content Management System Distribution in the Top Million Sites. Data Source builtwith.com.
In the world of content management systems (CMS), there is one clear winner. In fact, according to builtwith.com, WordPress is the CMS platform for over 63% of the top 1M sites surveyed. Wordpress has distinct advantages for use as a CMS and because of these advantages, we use WordPress for business websites almost exclusively (unless a certain application requires something else). Below we list three strategic advantages we have found for using WordPress for business websites. (more…)
One thing that overwhelms small business owners especially, is how to choose a web design company. One thing that you need to look at really critically is the web design proposal! If you have sent RFPs before and worked with a selection committee – then you probably know all of this already.
However, a lot of times businesses will just talk to one web design company – or they will do an informal bid process where they just want a second opinion from another firm. When it comes to the bottom line and you have to make a choice, though, how do you know you are making the right choice?!
We write a lot of web design proposals and one of the things that we receive positive feedback on as a design firm, is that people like our proposals! We wanted to write this post specifically for those wanting to know how to choose a web design company. We think that the key is often in the proposal! This approach involves reading the proposal twice – but each time for very different reasons. Let’s get started shall we! (more…)