by Marcus Ledbetter | Feb 11, 2013 | Case Study, Portfolio, Projects, Website Design, Websites
“ITDi has gone above and beyond – and continues to do so – in making certain their product/our website is achieving the goals we collectively set for it. We love the ease of use, as well as the e-commerce options.” – Rob Cole, Operations Coordinator, Bays Mountain Park
Bays Mountain Park came to us via referral to solve their Kingsport web design needs. Most pressing among those needs were an updated design and a Content Management System (CMS) which made it easy for them to make updates.
Our design team put together a striking design including a new logo area which is based off of their angular entrance sign and exisiting logo. The colors and graphics on the home page portrayed the earthy tones of this woodland park and the state-of-the-art planetarium which is a huge regional draw. Bays Mountain is well-known for their wolf habitat, so we made prominent use of wolves in home page slider images as well as wolf footprints across the header.
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The site is set up on the WordPress CMS which allows multiple Bays Mountain Park staff to have separate back-end accounts and editing access. Ken Childress, Park Manager, wanted to make sure that the site stayed up-to-date with fresh information, so it was imperative that the CMS was easy to use. (more…)
by Marcus Ledbetter | Sep 26, 2012 | Web Marketing, Websites
This Google Analytics Quick Start Guide will show you the key indicators and vital info you need to glean great info from Google Analytics in a flash. Watch the video or see the notes below . . .
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by Marcus Ledbetter | Sep 19, 2012 | Websites, WordPress
Content Management System Distribution in the Top Million Sites. Data Source builtwith.com.
In the world of content management systems (CMS), there is one clear winner. In fact, according to builtwith.com, WordPress is the CMS platform for over 63% of the top 1M sites surveyed. Wordpress has distinct advantages for use as a CMS and because of these advantages, we use WordPress for business websites almost exclusively (unless a certain application requires something else). Below we list three strategic advantages we have found for using WordPress for business websites. (more…)
by Marcus Ledbetter | Sep 13, 2012 | Web Marketing, Websites
One thing that overwhelms small business owners especially, is how to choose a web design company. One thing that you need to look at really critically is the web design proposal! If you have sent RFPs before and worked with a selection committee – then you probably know all of this already.
However, a lot of times businesses will just talk to one web design company – or they will do an informal bid process where they just want a second opinion from another firm. When it comes to the bottom line and you have to make a choice, though, how do you know you are making the right choice?!
We write a lot of web design proposals and one of the things that we receive positive feedback on as a design firm, is that people like our proposals! We wanted to write this post specifically for those wanting to know how to choose a web design company. We think that the key is often in the proposal! This approach involves reading the proposal twice – but each time for very different reasons. Let’s get started shall we! (more…)
by Marcus Ledbetter | Aug 24, 2012 | Search Engine Optimization, SEO, SEO for Small Business, Web Marketing, Websites, WordPress
At ITD Interactive, the main thing that makes us different from other web companies is that our single focus is helping our customers grow their businesses online. Yes, we build websites, but having a great-looking website is NOT the goal. Having a great-looking website is just expected.
The actual goal of any website design or redesign is to help your business sell more, do more, make your customers happier, etc. Now – with that out of the way, we decided a long time ago to use WordPress almost exclusively for building our client’s websites. Here are 5 reasons we choose to use WordPress for business websites and think that you should too! (more…)
by Marcus Ledbetter | Aug 22, 2012 | Search Engine Optimization, SEO, SEO for Small Business, Web Marketing, Websites, WordPress
We have a pretty short list of favorites that we feel are the best WordPress plugins around. As a successful web marketing company, we have tested and tried just about everything that is out there and have based our list on items that we feel not only are fantastic plugins – but that offer the most value to our client’s websites. When we call anything a favorite, it isn’t just because it is cool – it has to offer something really valuable to either make our job easier or make our client’s websites more effective. With that said – here is our Top 5 List of our choices for Best WordPress Plugins! (more…)
