by Marcus Ledbetter | Jul 25, 2012 | Inbound Marketing, Search Engine Optimization, SEO, SEO for Small Business
You have heard the phrase and are wondering, what is “content marketing”?
New buzzwords come quickly, and marketing has more than most. One of the newest is “Content Marketing.” But what is content marketing and what does it mean to you? Content marketing is a new concept in marketing that uses content to attract potential clients, draw them in and engage them, and request a call-to-action that creates leads or customers.
It Starts with Search
Many inquiries begin with a simple search which returns an overwhelming number of (more…)
by Marcus Ledbetter | Jul 22, 2012 | Search Engine Optimization, SEO for Small Business, Uncategorized, Web Marketing
In our Small Business SEO Part 3, we dug a bit deeper into Keyword Research and how to make sure you are targeting keywords that will bring quality traffic as opposed to broad traffic that will bounce in and out of your website without stopping to say hello.
We mentioned in Part 1 about the ability to blog from your business website. In this post we will get into exactly why this is crucial and why you should be doing it.
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by Marcus Ledbetter | Jul 21, 2012 | Search Engine Optimization, SEO, SEO for Small Business, Web Marketing
In Small Business SEO Part 2, we outlined some easy ways to make sure your website shows up in local search results. If you missed this, you can find it here.
SEO, in general, is all about making sure that when someone types in a keyword or keyphrase in google, your website is included in the search results. Research shows that 95% of the web traffic goes to websites that exist in the top 10 search results for any given query. For the Small Business, it is more important than ever to make sure that your site is in this top 10 list.
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by Marcus Ledbetter | Jul 13, 2012 | Inbound Marketing, Search Engine Optimization, SEO, SEO for Small Business
In Small Business SEO Part 1, we discussed how to make sure your website is equipped and ready to be utilized to generate traffic for your business. If you missed this post, you can find it here.
We will also be talking through some Search Engine Optimization (SEO) terms in this post. If you are unfamiliar with these terms, or would like a refresher, check out our SEO Glossary with the button below.
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Local Intent
Now that we have your website ready, we can get started on the nuts and bolts. When users go to (more…)
by Marcus Ledbetter | Jul 6, 2012 | SEO, SEO for Small Business, Websites
Welcome to Small Business SEO Part 1. Before we start, we have to make sure that you at least have a current business website or at the very least, some sort of web presence. If not – that is the very first step. There is countless research showing the continued decline of yellow page usage, and the effectiveness of traditional advertising through tv, radio and newspaper. It all starts with a website, so before you can work on generating local traffic, you have to make sure your website is in order.
First, you need to make sure that your website is attractive, available and flexible. (more…)
by Marcus Ledbetter | May 9, 2012 | Inbound Marketing, Search Engine Optimization, SEO, SEO for Small Business, Web Marketing
Why write a guide on How to Blog? Simple. We help companies use their websites to MAKE MONEY. To make money with a website, you need traffic. You can either buy traffic through PPC / Adwords campaigns, or you can attract traffic with high quality content. (more…)
