There are many ways to answer this question, and to be truthful – this IS a trick question. The short answer is you shouldn’t spend anything on yellow pages. They are dying out. The realistic answer is, you should gradually diminish the amount you spend on yellow pages while re-routing that budget to online marketing through your website. (more…)
Want to know how to increase conversions from your website? You need to ask yourself if your site is designed with conversion in mind, or simply for looks and vanity. We have all been taught to look the best and to communicatea through appearance that we are experts or have the highest quality. These notions aren’t wrong by any stretch, however, when designing a website or landing page for your business, you have to be tough on yourself and ask “are we motivated by having the best image, or by doing the most business?”. (more…)
Here are 10 great tips to give your inbound linking strategy a kick. For all the hard work we do making sure our pages are optimized for this keyword or that keyphrase, the truth is that without a strong network of quality backlinks, we might still never make it to our desired positions in the rankings. (more…)
When it comes to SEO for small businesses, most folks with a basic gist of SEO understand that it has something to do with making sure your web page has keywords on it, and that they are in certain places. While this is definitely a component of search engine optimization, it’s actually not the biggest factor in your ranking. (more…)