Johnson City Flood Moves ITDi Upstairs

Johnson City Flood 1

Suite 1-C Sunday night.

4 inches of rain in Johnson City Sunday night led to major issues downtown including our office at 207 E Main, Suite 1-C (the Fountain Place Building at the corners of Market, Main, and Buffalo, near Freiberg’s Restaurant and Spark Plaza). We were knee high in flood water.

Fortunately, all of our machines were on (more…)

Marketing ROI: Marketing Is An Investment, Not An Expense

Marketing ROI - Marketing is an Investment, Not an Expense

Marketing ROI – Marketing is an Investment, Not an Expense

Calculating Your Marketing ROI

All too often, small business owners tend to think of marketing as an expense.  This is absolutely the wrong way to look at marketing, and we will lay out some reasons why.  First, expenses are things that are used up and consumed as part of doing business.  Expenses are drains on your budget that have to be balanced by income from other areas.  Expenses are something that we try to keep as small as possible.  All too often, small business owners view marketing in this way and resist it at every turn.   (more…)

Welcome to our New Website!

This website brought to you in part by Starbucks...

We’ve been hard at work on this new site and we’re glad to finally be able to share it with you!

There’s an old saying that the best shoemakers were the ones that had no shoes – they were too busy!  As web designers we often find ourselves in the same boat.  We’re always so busy developing new and exciting projects for our clients that we often run out of time to keep our own web sites in order.  If you follow the same thought – an arguement could be made to be wary of web developers that have awesome looking web sites and no portfolio!  There has to be a balance, and we’re launching our new site with this in mind. (more…)