Measuring The Impact Of Calls To Action

Measuring The Impact Of Calls To Action

If you read our recent post Updating A Website: 23 Detailed Ideas, you noticed one great way to increase conversions on your site is to add “Calls To Action” (#19).

A Call-To-Action (CTA) is a link in the form of a prominent visual with action words.  They usually come in the form of a button.

It is a good idea to go through your website periodically and add CTAs.  You want to make it very obvious to the viewer what it is that you want her to do.

OK, that sounds like it might work, but does it really get more “conversions”?  Do more people actually click on CTAs than regular hypertext links?

YES.

Measuring The Impact Of Calls To Action

We recently made some changes to one of our most popular blog posts outlining HubSpot alternatives.

We measured the clicks on the links to Hatchbuck and combined that with the actual traffic the page got over a month and a half to get the Click-Thru-Rate for each type of link.

The first three weeks we just used a regular old hyperlink — “Hatcbuck”– in the body text of the blog post.  The second three weeks we removed the regular link and added two hyperlinks with action text — “Check Out Hatchbuck Now”.  The last three weeks we changed the two hyperlinks to CTAs.

Here is the final version of the CTA . . .

CTA1

And the results.

Measuring The Impact Of Calls To Action

About the Author

Eric is a red head which means he has a clinically-proven low pain tolerance, is photophobic (eye discomfort in bright light), and has a temper (likely due to the aforementioned maladies). But he NEVER uses that as an excuse for being a wimp or acting like a grouch. In fact, he never brings it up.

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