Inbound Marketing Insights: Frustrated with Social Media?
Enough with the cute kittens and pictures of what you are eating for lunch! In the last installment, we looked at reasons that business owners and marketers are often frustrated with SEO, and the lack of results they see from their efforts. We concluded that the main problem was that the primary goals associated with […]
Inbound Marketing Insights: Frustrated with SEO?
Have you spent thousands of dollars with an SEO Consultant and found yourself wondering where the money went? Or have you spent countless hours following every bit of advice you could find to optimize your own website with nothing to show for it? The problem most likely isn’t that your SEO consultant stinks, or that […]
Marketing Managers – Show Marketing ROI and Be a Hero!
I read a study a few months ago about how hard it is to sell the CEO of a company on the business value of marketing. As someone who has been in the marketing industry for over 15 years now, my initial reaction was “absolutely – I can understand that!”. Those of us in the […]
Marketing ROI: Creating Durable Assets With Content
As marketing professionals, we groan every time we have to tell management how much this tv spot or that display ad costs. They are expensive and we know that a) we can’t really measure the success of the ad and show marketing ROI, and b) once the ad is gone, it is gone! This is […]
Marketing With Gravity – Unleash Your Inner Marketing Nerd
We live in a world of laws. I’m speaking of scientific laws, specifically. Think about it – everything that we know and believe in the scientific world is based on a relatively small set of laws that are irrefutable. Scientists build everything they study around these well known laws and theories such as the laws […]
How Well Do You Know Johnson City, Tennessee?
Before you read the answers (with sources) below, try this 16-question quiz to test your knowledge of Johnson City, TN . . . [WpProQuiz 1]
The Gravity Strategy
We are pleased to introduce a new video we produced to go along with The Gravity Strategy eBook and blog posts. We are excited about this concept because it makes it super easy to explain Inbound Marketing and it’s benefits for your business. Enjoy!
MythBuster: Growing Search Engine Traffic Takes Time
As you know, growing organic search engine traffic takes time. Or does it? We launched a new site for an Inbound Marketing client last month. Here is an 8-day snapshot of the client’s organic search traffic. Keep in mind this is not branded traffic based on the client’s name. This is a brand new site […]
Hubspot Pricing – Is It Worth The Cost?
If you have had a chance to read up on the features and benefits of Hubspot, then you know what a game-changer it has been for Inbound Marketing professionals. Hubspot makes managing your Inbound Marketing campaign simple and effective. What’s more, the integrated reporting makes showing your results and ROI a piece of cake. The […]
Kingsport Web Design – Bays Mountain Park Case Study
“ITDi has gone above and beyond – and continues to do so – in making certain their product/our website is achieving the goals we collectively set for it. We love the ease of use, as well as the e-commerce options.” – Rob Cole, Operations Coordinator, Bays Mountain Park Bays Mountain Park came to us via […]