by Marcus Ledbetter | Mar 20, 2014 | Hubspot, Inbound Marketing
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As HubSpot partners for over two years, we have nothing but good things to say about their product and team.
But you may be like us and desire both a feature-set and cost that are more in line with the smaller small business. You’re in luck. There are good HubSpot alternatives.
If you weren’t aware of it, HubSpot is geared toward larger businesses while Infusionsoft and a newcomer, Hatchbuck, are focused on companies with 10 employees or less (see the comments section of that post for more).
We switched from HubSpot to Hatchbuck (we’ll explain more about why below) in the spring of 2014 and our cost went from $700 per month to $99 per month with very little loss of features that we regularly use. We also checked out InfusionSoft which would have put us at $200-$300 per month. (more…)
by Marcus Ledbetter | Feb 14, 2014 | Blogging Ideas, Consumer Trends, Inbound Marketing, Sales, Search Engine Optimization, Web Marketing
Here’s a little secret. The price of your product or service is probably already out there.
It’s a fact with which few in the business, and especially sales, world are not comfortable. For most of us, we set a price on our product or service that is indicative of the value we bring to the lives of those who will purchase it.
We can make their lives easier, better, more enjoyable, etc. And we put a price on our widget/service that matches that confidence.
But apprehension talks to us. It whispers in our ear.
“If you throw your price out there, you’ll lose business. You’ll scare people away who might become customers. Your leads will dry up.”
But leads don’t pay your bills, clients do. And the time you spent on unqualified leads could have been time spent taking care of existing customers, or nurturing qualified leads, or building content that draws in qualified leads. (more…)
by Marcus Ledbetter | Feb 5, 2014 | General, Inbound Marketing, Website Maintenance, Website Maintenance Services
ITD Interactive offers a wide range of website maintenance services for companies of all sizes and budgets. Our web maintenance services are arranged in a series of straight-forward packages that allow us to discount our hourly rates based on the number of hours in the block. This provides great value to those who need a higher level of updates per month – and the flexibility of using a smaller block of hours allows companies with smaller website maintenance needs to save money as well. (more…)
by Marcus Ledbetter | Feb 4, 2014 | Inbound Marketing, One Week Website, web design packages, Website Design
Shopping for a web design company can be a difficult task. As a consumer, you have to educate yourself as to what you are looking for, and try to arm yourself with enough knowledge to carry on a conversation or negotiation with the web design firm. Straight-forward Web Design Packages go a long way toward making this conversation, and decision much easier. What should you look for when shopping for web design packages?
Web Design Packages should clearly state features.
Be wary of packages that only focus on page counts. In today’s world of content-management systems, page counts really aren’t an adequate measurement of the size of a website. Overall complexity and the number of features have much more to do with the price of a web design project. Check the company’s packages for clearly stated features and benefits, and look for benefits that result in bottom line increases. (more…)
by Marcus Ledbetter | Jan 31, 2014 | Websites
We recently launched a new site and blog for AllCare Health Services, a provider of home health services in Knoxville and those in need throughout Tennessee. Their new website includes a mobile-responsive design, an informative blog, and contact forms to get a free, no obligation quote for services.
They cover the ninety-five county area with caregiver availability of Certified Nursing Assistants (CNAs), home health aides, sitters, live-ins, companions and experienced caregivers.
Established in 2002, AllCare is licensed by the State of Tennessee, bonded, and insured.
They are active in the home care industry as members of the Tennessee Association of Home Care, the United HealthCare TN Advisory Group and the BlueCross BlueShield TN Advisory Group. (more…)
