What is the best eCommerce platform? If you ask 10 different people, you are likely to get 10 different answers! You CAN choose the best platform for your business model, though, and we will show you how. (more…)
Photo by Anne Thornlley / Flickr
If you are looking for the interweb’s most complete listing of ways for updating a website, you’ve hit the jackpot. Here are 23 ideas with in-depth descriptions (from guys who update websites for a living) and lots of links to live examples to get you moving. (more…)
If you want to use the interwebs to build your business, you have some decisions to make. What do you want your potential customers to do when they get to your website?
You want them to either buy now or come back later.
Let’s talk about the come back later option. You have a couple of choices–get them to like you on Facebook, Twitter, Pinterest, etc. or join your email list.
Everybody knows social media marketing is hot. It’s where the cool kids hang out, right? Not so fast.
So you’re a small business and you don’t have the discretionary resources to do your own testing to find out whether building social media fans or building your email list is the best use of your time and money.
The beauty of the interwebs, of course, is that you can watch how the businesses who do have the resources to do that kind of testing go about it. And if they all happen to be doing the same thing, you can bet your marketing dollars that one thing is working a lot better than the other.
I took the unscientific approach of checking a bunch of major retail sites to see what they are up to, and I was so surprised at the uniformity of results, I am convinced there must be $cience behind it, which makes me think my unscientific methods are, therefore, scientific. 🙂
I’m leaning on the market to tell me what’s working and the market is screaming one thing over and over again: email marketing is beating social media like nobody’s bu$ine$$.
I captured screen shots from the home pages of a bunch of retail stores for your perusal below. What you’ll see is that companies are offering big incentives through pop-ups to get an email address and market to the inbox. Not once did I see a large call-to-action to get the visitor to follow a social media account.
Take a moment and google your business name, or better yet, one of your primary services. Does your website come up first? Do you see other references to your website from services such as Yelp, CitySearch or SuperPages? If not – then you may be in serious need of some local search optimization. (more…)
If you are looking for the best website design companies in the business, how will you know when you have found one? What are the common traits?
We’ve been in the web design industry a long time and we’ve identified 9 traits that we want to see in our own business. These are our own internal goals and these are things you should look for when shopping for web designers.
