Marketing ROI: Measuring the Success of Your Marketing Strategy
Typically, any business expense is examined through the lens of ROI. If you have to buy a new piece of equipment, the first question you will ask is “how long until this new purchase pays for itself?” Oddly enough, Marketing ROI seldom receives the same type of scrutiny as other expenses. Why is this? We […]
Small Business SEO Part 4: Blogging for Traffic
In our Small Business SEO Part 3, we dug a bit deeper into Keyword Research and how to make sure you are targeting keywords that will bring quality traffic as opposed to broad traffic that will bounce in and out of your website without stopping to say hello. We mentioned in Part 1 about the […]
Small Business SEO Part 3: Finding the Right Keywords
In Small Business SEO Part 2, we outlined some easy ways to make sure your website shows up in local search results. If you missed this, you can find it here. SEO, in general, is all about making sure that when someone types in a keyword or keyphrase in google, your website is included in […]
Marketing ROI: Marketing Is An Investment, Not An Expense
Calculating Your Marketing ROI All too often, small business owners tend to think of marketing as an expense. This is absolutely the wrong way to look at marketing, and we will lay out some reasons why. First, expenses are things that are used up and consumed as part of doing business. Expenses are drains on […]
Choosing The Best Web Design Services
Your website is the perfect employee. Think about it. It works 24 hours a day, 7 days a week, all year long. It never asks for time off, and doesn’t complain about long hours or overtime pay. You do have to feed it (great content) but otherwise, it is the perfect salesperson. In order to […]
How To Blog – A Beginners Guide to Blogging
Why write a guide on How to Blog? Simple. We help companies use their websites to MAKE MONEY. To make money with a website, you need traffic. You can either buy traffic through PPC / Adwords campaigns, or you can attract traffic with high quality content.
Marketing ROI: Inbound Marketing vs Outbound Marketing
Marketing ROI has been historically difficult to track and measure. The biggest reason for this is that the vast majority of traditional marketing outlets are one-way. These outbound marketing channels allow advertisers to present messages to an audience, however, they have no mechanism to track the effectiveness of that message. Sure, you might have data […]
How Much Should I Spend on my Yellow Pages Advertising
There are many ways to answer this question, and to be truthful – this IS a trick question. The short answer is you shouldn’t spend anything on yellow pages. They are dying out. The realistic answer is, you should gradually diminish the amount you spend on yellow pages while re-routing that budget to online marketing […]
Increase Conversions by Asking the Right Questions
Want to know how to increase conversions from your website? You need to ask yourself if your site is designed with conversion in mind, or simply for looks and vanity. We have all been taught to look the best and to communicatea through appearance that we are experts or have the highest quality. These notions […]
Get Backlinks – 10 Great Ways to Boost Your Inbound Traffic
Here are 10 great tips to give your inbound linking strategy a kick. For all the hard work we do making sure our pages are optimized for this keyword or that keyphrase, the truth is that without a strong network of quality backlinks, we might still never make it to our desired positions in the […]