Shift of Power to the Consumer
I am 4 pages into writing a new eBook. We’re working on an accompanying InfoGraphic as well. Stay tuned. I’m having a blast writing it. In some of my research, I came across what I think is one of the best statements of the tectonic shift away from Outbound and toward Inbound Marketing that I […]
How Gender Targeting Will Make Twitter Better
Twitter has come a long way since the days of the Fail Whale. It’s more than a garage start-up, it’s like a legitimate, bona fide business, with a real revenue model. Twitter turned on “Promoted Tweets” and “Promoted Accounts” last year and have been putting those options in front of potential advertisers with more frequency […]
TriCities Mobile Web Usage Doubles in 12 Months
According to web analytics data from a broad range of our local TriCities clients, mobile web usage nearly doubled in the past 12 months from 8% to 15%. As an Inbound Marketing and web design firm serving Johnson City, Kingsport, and Bristol, TN, we compile web stats for small business websites in the area and […]
Business Storytelling: Why You Should Hire A Communicator
The way you get new business can be boiled down to one simple statement. Your new customer heard and believed your story. It is business storytelling and it may be the most important piece to your puzzle. It could be face-to-face word of mouth; it could be on your website through a Google search; it […]
How To Get Testimonials for a Website
This video and post give some quick tips on how to get testimonials for a website. Make sure and check out the link below to the testimonials questionnaire/survey we send to our clients. Great testimonials are a product of really happy customers. A couple of the items below are geared toward making really happy customers […]
Google Analytics Quick Start Guide
This Google Analytics Quick Start Guide will show you the key indicators and vital info you need to glean great info from Google Analytics in a flash. Watch the video or see the notes below . . .
Whiteboard Wednesday – How Much Should I Spend on a Website Redesign?
How Much Should I Spend on a Website Redesign? Don’t spend a bunch of money on a redesign. Yes, you read correctly. We redesign websites all the time and we just told you NOT to spend A BUNCH of money on a redesign. (Before we go any further, you can find out what we charge […]
How to Choose a Web Design Company – The Key is in the Proposal!
One thing that overwhelms small business owners especially, is how to choose a web design company. One thing that you need to look at really critically is the web design proposal! If you have sent RFPs before and worked with a selection committee – then you probably know all of this already. However, a lot […]
5 Reasons to Use WordPress for Business Websites
At ITD Interactive, the main thing that makes us different from other web companies is that our single focus is helping our customers grow their businesses online. Yes, we build websites, but having a great-looking website is NOT the goal. Having a great-looking website is just expected. The actual goal of any website design or […]
5 of the Best WordPress Plugins We Can’t Live Without
We have a pretty short list of favorites that we feel are the best WordPress plugins around. As a successful web marketing company, we have tested and tried just about everything that is out there and have based our list on items that we feel not only are fantastic plugins – but that offer the […]