Inbound Marketing in a Post Mayan Apocalyptic World

Well, thankfully, we are all still here!  There may have been some hoping that the Mayan’s were right, but for all of us that were left behind, we must continue to press forward along the journey we call Inbound Marketing. The fruits of the journey are great. Attracting visitors, generating leads, closing sales – it’s […]

Email Drip Campaigns – What, Why, & How

Email Drip Campaigns have proven their value over the years.  They are an effective way to educate your potential customer after contact and lead them down the sales funnel. What Are Email Drip Campaigns? Email Drip Campaigns are automated marketing emails that a contact receives after providing you with their address.  This is often after […]

Client Survey Questions: The Virtues Of

We recently posted a video and blog post titled How To Get Testimonials For A Website.  In it, we outlined some of the nuts and bolts of the entire process from before the prospect becomes a client through to the follow-up after the project is completed. Yesterday, we received a testimonial via our Client Survey […]

Your Website Is Like Bilbo’s Ring

The Hobbit opens a week from today.  Not only is it one of my favorite tales, I’ve grown to admire Martin Freeman, who plays Bilbo.  (He is near-perfect as Dr. Watson in BBC’s Sherlock.) If you know nothing of Tolkien’s Middle Earth, feel free to check back in later.  This post will make absolutely no sense. […]

Small Business Web Design 2013 Part 4: Sidebars

Read Part 1: Tablet Centric, Part 2: Shrunken Heads, and Part 3: Spacing We have previously looked at how the new USAToday design is leading the way in web design, much as it revolutionized newspaper design in the 80s.  In today’s post, we’ll look at their use of 2 sidebars and whether that is a […]

Small Business Web Design 2013 Part 3: Spacing

Check out Part 1: Tablet-Centric and Part 2: Shrunken Heads. In Part 3, we are taking a look at how the new USAToday design is doing some innovative things to provide more white space and how we see this trend impacting small business web design. For years now, the web design industry standard is to […]

Small Business Web Design 2013 Part 2: Shrunken Heads

In Part 1, we discussed how the growth of tablet usage is going to effect small business web design in 2013. In the next few parts, we will take a look at the innovative new USAToday.com design which launched a couple of months ago. What does USAToday’s design have to do with small business web […]

Small Business Web Design 2013 Part 1: Tablet-Centric

This blog series will look at some trends in devices, design, usage, and social media activity and how those trends affect small business web design. John Jantsch, author of Duct Tape Marketing and The Referral Engine, had some good things to say last Friday in his post 5 Trends That Will Shape Small Business in 2013. […]

Business Storytelling: The One Minute Pitch

There are many, many factors which determine the success of a business.  But there are only a handful which I would say are absolute must-haves.  At the top of the list is a founder, owner, or marketer who truly understands their business.  If that person can’t define their business clearly and quickly, in one minute […]

Radio Co-hosting Sponsorship vs. Inbound Marketing

On my way in to work this week, I was listening to local talk radio.  For several years, the owner of a car dealership has co-hosted a 30-minute automobile industry segment every weekday morning.  It is a paid sponsorship with an advertisement for the owner’s dealership mixed in the other advertisements. It occurred to me […]