6 Ill-Advised Questions To Ask A Web Designer
So you’re thinking of hiring a web designer and you want to make sure you ask the right questions. Well, asking the right questions implies not asking the wrong questions. Here you go. 6 Ill-Advised Questions To Ask A Web Designer Can I get an animated logo? Animated graphics (other than imbedded video) went […]
Fuel Your Lead Generation Engine with Inbound Marketing
If you’re in sales, how does your inbound sales funnel look? Are you struggling to fill it up, or is your lead generation process working, giving your more prospects than you have time to call on? If you identify with the latter, congratulations! You can stop reading this and fire up solitaire. for the rest […]
15 Surprising Digital Marketing Trends
In this post, we’ll explore 15 surprising digital marketing trends that you need to know. The charts below are pulled from Google Trends and show search interest over the last decade. Inbound Marketing This is the phrase that is changing the way marketing is done. You’ll see a VERY close resemblance to the graph below […]
Yellow Pages: Not A Wise Investment
So what does Bernie Madoff have in common with the yellow pages? They both represent VERY bad investments. That may sound harsh, but follow me here and I will show you why. The yellow pages sales tactics have adapted to include some fairly modern buzzwords like SEO, landing pages, etc. Do not be fooled. Yellow […]
Marketing Managers – Show Marketing ROI and Be a Hero!
I read a study a few months ago about how hard it is to sell the CEO of a company on the business value of marketing. As someone who has been in the marketing industry for over 15 years now, my initial reaction was “absolutely – I can understand that!”. Those of us in the […]
Marketing With Gravity – Unleash Your Inner Marketing Nerd
We live in a world of laws. I’m speaking of scientific laws, specifically. Think about it – everything that we know and believe in the scientific world is based on a relatively small set of laws that are irrefutable. Scientists build everything they study around these well known laws and theories such as the laws […]
The Gravity Strategy
We are pleased to introduce a new video we produced to go along with The Gravity Strategy eBook and blog posts. We are excited about this concept because it makes it super easy to explain Inbound Marketing and it’s benefits for your business. Enjoy!
2 Big Ways Content Boosts Customer Lifetime Value
We were in a quasi-sales pitch meeting yesterday and the prospect began discussing the “break-even” analysis. (I used to hate it when sales guys told me how many sales I would have to make to break even. If I just break even , the only person who has made money is the sales guy. If […]
How To Build Links And Influence People
Are you looking to get some momentum with web traffic? Trying to figure out how to build links and bring in more customers? This post is for you. I’ve been listening to that lavishly written classic on human relations “How To Win Friends And Influence People” while jogging lately. What a powerful book. This is […]
Hire An Inbound Marketing Agency Or Do It Yourself?
So you’ve learned enough about Inbound Marketing to give it some serious consideration. Now the question is, should you hire an Inbound agency or do it yourself? We’ll give you some things to consider and even pass along the name of an objective 3rd-party who has been where you are and can give you his […]