You have probably heard from friends, advisors, colleagues and many others – that the name of the game for succeeding online is having great search engine visibility. They are correct! But how do you make sure your website shows up in search engines for certain keywords? The solution you will hear from most is Search Engine Optimization, or SEO as it is commonly called. Many firms have built their entire business around providing SEO for small business, charging hundreds, or sometimes thousands of dollars a month to deliver their clients top search results. But what it is, exactly, these SEO firms do to your site? Is it some kind of top-secret magic? We will give you a glimpse into what these firms do, and also what YOU can do for even better search engine performance. (more…)
Want to know the secret to dominating search engines for your targeted keywords? You might be surprised to know that the secret isn’t in how much money you pay your SEO firm – the secret is in the QUANTITY of high-quality content on your website, that is optimized around your target keywords. It’s true! Instead of spending thousands of dollars and living in constant fear of the next Google upgrade, build search traffic the RIGHT way. (more…)
When it comes to small business SEO, many businesses feel as though they are at a great disadvantage. There are many reasons for this, but often the cost of hiring an SEO agency is simply beyond the reach of most small business advertising budgets. What’s worse, is the thought of doing your own SEO work is a frightening thought, to say the least. Never fear, however, as we are about to tell you 5 steps that will put your website on a path to steady increases in traffic, using the simplest of SEO principles and some good old-fashioned elbow grease. (more…)
It was very interesting to learn today that SEOMoz is changing their name to simply “MOZ”. Upon watching their video, two things are immediately apparent. First, they look to be working on some seriously fantastic software, and second, they are fully embracing the concept of Inbound Marketing, a phrase made popular by the founders of HubSpot. Does this mean that Moz is, all of a sudden, back in the forefront of digital marketing? Were they ever NOT in the forefront of digital marketing?
MOZ is a true pioneer in internet marketing.
Yes, they are sounding more like Hubspot, Marketo, and other notable Inbound Marketing companies now, but don’t take that to mean they were ever irrelevant. MOZ has built (more…)
In this post, we’ll explore 15 surprising digital marketing trends that you need to know. The charts below are pulled from Google Trends and show search interest over the last decade.
This is the phrase that is changing the way marketing is done. You’ll see a VERY close resemblance to the graph below for “HubSpot”, the all-in-one Inbound Marketing software (and marketing content giant). (more…)
Have you spent thousands of dollars with an SEO Consultant and found yourself wondering where the money went? Or have you spent countless hours following every bit of advice you could find to optimize your own website with nothing to show for it? The problem most likely isn’t that your SEO consultant stinks, or that you don’t know what you are doing – the real issue here is that we put too much stock into SEO in the first place.
The most common problem businesses face with their own SEO strategy or their SEO consultant’s strategy, is that the goals of SEO are not in line with the overall goals of your business!
Your Goals vs. SEO Goals
Let’s look at this further. If your SEO consultant comes to you after 6 months of work and proudly shows a report indicating that you have taken the top slots in search engine results for all of your desired keywords, that’s a win right? Well – it is for the SEO consultant. In fact, that’s all the SEO consultant is really worried about – your site ranking high in the search results. In the end, that is the primary goal of SEO – building a rank and placement advantage over your competition.