SEOMoz Changes Name to MOZ – Embraces Inbound Marketing
It was very interesting to learn today that SEOMoz is changing their name to simply “MOZ”. Upon watching their video, two things are immediately apparent. First, they look to be working on some seriously fantastic software, and second, they are fully embracing the concept of Inbound Marketing, a phrase made popular by the founders of […]
15 Surprising Digital Marketing Trends
In this post, we’ll explore 15 surprising digital marketing trends that you need to know. The charts below are pulled from Google Trends and show search interest over the last decade. Inbound Marketing This is the phrase that is changing the way marketing is done. You’ll see a VERY close resemblance to the graph below […]
Inbound Marketing Insights: Frustrated with SEO?
Have you spent thousands of dollars with an SEO Consultant and found yourself wondering where the money went? Or have you spent countless hours following every bit of advice you could find to optimize your own website with nothing to show for it? The problem most likely isn’t that your SEO consultant stinks, or that […]
The Gravity Strategy
We are pleased to introduce a new video we produced to go along with The Gravity Strategy eBook and blog posts. We are excited about this concept because it makes it super easy to explain Inbound Marketing and it’s benefits for your business. Enjoy!
MythBuster: Growing Search Engine Traffic Takes Time
As you know, growing organic search engine traffic takes time. Or does it? We launched a new site for an Inbound Marketing client last month. Here is an 8-day snapshot of the client’s organic search traffic. Keep in mind this is not branded traffic based on the client’s name. This is a brand new site […]
Hubspot Pricing – Is It Worth The Cost?
If you have had a chance to read up on the features and benefits of Hubspot, then you know what a game-changer it has been for Inbound Marketing professionals. Hubspot makes managing your Inbound Marketing campaign simple and effective. What’s more, the integrated reporting makes showing your results and ROI a piece of cake. The […]
Author Rank + Plus: Google’s Secret Weapon To Beat Facebook
Want to know how Google is going to get users to leave Facebook and use Google Plus? They are going to pay them to do it (indirectly). Author Rank is only being talked about in Search Engine Optimization (SEO) & Content Marketing circles at the moment, but the effects of the coming SEO earthquake it […]
How Long Does It Take Author Info To Show Up In Google Results?
UPDATE JULY 19, 2013: The information below was posted in January 2013. We have since seen a client’s author verification take place in 6 days. We used Google’s Structured Data Testing Tool to make sure the verification was set up correctly and that may have sped the process up. Now back to our previous post […]
How To Build Links And Influence People
Are you looking to get some momentum with web traffic? Trying to figure out how to build links and bring in more customers? This post is for you. I’ve been listening to that lavishly written classic on human relations “How To Win Friends And Influence People” while jogging lately. What a powerful book. This is […]
Inbound Marketing on a Dime – Generate More Traffic Today!
So you’ve read articles, watched webinars, maybe even attended a seminar or two about Inbound Marketing. You’re hooked. You’re ready to get started! The only problem is, you’re not sure you have the budget for a full-on Inbound Marketing campaign. You have probably heard of Hubspot as well. Inbound and Hubspot typically go hand in […]