When it comes to small business SEO, many businesses feel as though they are at a great disadvantage. There are many reasons for this, but often the cost of hiring an SEO agency is simply beyond the reach of most small business advertising budgets. What’s worse, is the thought of doing your own SEO work is a frightening thought, to say the least. Never fear, however, as we are about to tell you 5 steps that will put your website on a path to steady increases in traffic, using the simplest of SEO principles and some good old-fashioned elbow grease. (more…)
In this post, we’ll explore 15 surprising digital marketing trends that you need to know. The charts below are pulled from Google Trends and show search interest over the last decade.
This is the phrase that is changing the way marketing is done. You’ll see a VERY close resemblance to the graph below for “HubSpot”, the all-in-one Inbound Marketing software (and marketing content giant). (more…)
Have you spent thousands of dollars with an SEO Consultant and found yourself wondering where the money went? Or have you spent countless hours following every bit of advice you could find to optimize your own website with nothing to show for it? The problem most likely isn’t that your SEO consultant stinks, or that you don’t know what you are doing – the real issue here is that we put too much stock into SEO in the first place.
The most common problem businesses face with their own SEO strategy or their SEO consultant’s strategy, is that the goals of SEO are not in line with the overall goals of your business!
Your Goals vs. SEO Goals
Let’s look at this further. If your SEO consultant comes to you after 6 months of work and proudly shows a report indicating that you have taken the top slots in search engine results for all of your desired keywords, that’s a win right? Well – it is for the SEO consultant. In fact, that’s all the SEO consultant is really worried about – your site ranking high in the search results. In the end, that is the primary goal of SEO – building a rank and placement advantage over your competition.
We are pleased to introduce a new video we produced to go along with The Gravity Strategy eBook and blog posts. We are excited about this concept because it makes it super easy to explain Inbound Marketing and it’s benefits for your business. Enjoy!
As you know, growing organic search engine traffic takes time. Or does it?
We launched a new site for an Inbound Marketing client last month. Here is an 8-day snapshot of the client’s organic search traffic. Keep in mind this is not branded traffic based on the client’s name. This is a brand new site no-one had ever heard of.
Want to know how Google is going to get users to leave Facebook and use Google Plus? They are going to pay them to do it (indirectly).
Author Rank is only being talked about in Search Engine Optimization (SEO) & Content Marketing circles at the moment, but the effects of the coming SEO earthquake it causes could be felt by everybody before it is over. It is not just a tool to improve their search engine. It is an asset they intend to use to take over social media. I’ll explain . . .
If you’ve followed social media over the last few years, you’ve seen Google launch round after round of social platforms, each with a characteristic belly-flop ending — Friend Connect, Lively, Wave, Buzz, and Plus. But slow down. Maybe we’ve written Plus off too quickly.
A Bunch Looked, The Geeks Stayed
Plus launched in 2011 and didn’t gain a lot of marketshare. The tool itself seems to be excellent, but there wasn’t a good enough reason to leave Facebook and Twitter for the (more…)