Landing Pages: Good for SEO and User Experience

Landing pages are an extremely effective way to not only maximize your SEO impact but also make sure your visitors are seeing exactly what you want them to see.

Think of a landing page as an alternate front page for your website – a page designed specially for a potential visitor who is searching for a product or service that you provide.

With a properly-built landing page, the user visiting your link from search results will be greeted with a specially built page geared to exactly what they were trying to find.

Anatomy of the Perfect Landing Page

A well-designed landing page combined with thoroughly-researched SEO keywords can be what sets your site apart when it comes to local or even national search rankings.

A Good Title and Description

In order to stand out in the search results, your landing page needs the perfect meta title and description so the users see exactly what they’re looking for among the other pages in the results.

Clear and Informative Content

Great design will draw the users’ eye to your landing page, but it’s good content that will keep them there. Use graphics to draw attention to the most important parts of your page and fill those sections with content that will explain why your company is a great fit for their needs.

Eye-Catching Visual Design

Once you’ve got users on your page, keep them there with a good design for your landing page. Use bold graphics, creative layout styles, and great photos – you can even use stock images if needed.

A Call to Action

So now that you’ve gotten interested users to your page and shown them exactly why they should choose your company, what’s next? A well-designed Call to Action will give them an easy way to get in touch for more information.

Why Use a Landing Page?

Landing Page vs. Blog Posts

Blog posts are a crucial part of an effective SEO strategy, but a landing page serves a much different purpose and should be handled differently.

When updated regularly a website blog is both a great way for your customers (and potential customers!) to get to know your company. It’s also one of the best ways to generate fresh and relevant content for search engines to find, giving you a boost in your SEO rankings in an organic way.

Unlike a blog, a landing page is typically built and then left alone as static content. It has many benefits a blog post doesn’t though, namely that it’s built specifically to be found and used as a funnel to generate leads and sales.

Landing Page vs. Standard Page

Naturally you want the core parts of your website to be well-written, attractive and designed for a great user experience. Sometimes, though, your content needs to be seen all together for new visitors to get the complete picture of your business.

A great landing page can be an introduction for new visitors to your site where they can see everything they’d need to know all on one page, along with an easy way to see the rest of your content or directly get in touch with you through a call to action (CTA).

 

Like this one!

Think of a good Call to Action like a Jedi Mind Trick.

Use Landing Pages in Your SEO Strategy

You don’t have to choose one or the other when it comes to landing pages and the rest of your content – make them work together to get the most out of both!

Mobile App Development

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Integrating Landing Pages as part of your SEO Strategy

Case Studies: Measuring Success with Landing Pages

InterChange Group

Goessling USA

Landing Page SEO Strategy