In our Small Business SEO Part 3, we dug a bit deeper into Keyword Research and how to make sure you are targeting keywords that will bring quality traffic as opposed to broad traffic that will bounce in and out of your website without stopping to say hello.
We mentioned in Part 1 about the ability to blog from your business website. In this post we will get into exactly why this is crucial and why you should be doing it.
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In Small Business SEO Part 2, we outlined some easy ways to make sure your website shows up in local search results. If you missed this, you can find it here.
SEO, in general, is all about making sure that when someone types in a keyword or keyphrase in google, your website is included in the search results. Research shows that 95% of the web traffic goes to websites that exist in the top 10 search results for any given query. For the Small Business, it is more important than ever to make sure that your site is in this top 10 list.
In Small Business SEO Part 1, we discussed how to make sure your website is equipped and ready to be utilized to generate traffic for your business. If you missed this post, you can find it here.
We will also be talking through some Search Engine Optimization (SEO) terms in this post. If you are unfamiliar with these terms, or would like a refresher, check out our SEO Glossary with the button below.
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Now that we have your website ready, we can get started on the nuts and bolts. When users go to (more…)
Why write a guide on How to Blog? Simple. We help companies use their websites to MAKE MONEY. To make money with a website, you need traffic. You can either buy traffic through PPC / Adwords campaigns, or you can attract traffic with high quality content. (more…)
Inbound Marketing vs Outbound Marketing – Look at today’s big spenders – my, how times have changed!
Marketing ROI has been historically difficult to track and measure. The biggest reason for this is that the vast majority of traditional marketing outlets are one-way. These outbound marketing channels allow advertisers to present messages to an audience, however, they have no mechanism to track the effectiveness of that message. Sure, you might have data that shows how many listeners tune into a radio station, but you have no real way to show who listened to your ad or who was ordering drive-thru while your ad was playing. It just isn’t possible. Below, we will look at average costs of typical outbound marketing tactics compared to inbound marketing expenses. We will look at the effectiveness of each and how you can track the Marketing ROI of Inbound Marketing endeavors. (more…)
When it comes to SEO for small businesses, most folks with a basic gist of SEO understand that it has something to do with making sure your web page has keywords on it, and that they are in certain places. While this is definitely a component of search engine optimization, it’s actually not the biggest factor in your ranking. (more…)