Inbound Marketing on a Dime – Generate More Traffic Today!

So you’ve read articles, watched webinars, maybe even attended a seminar or two about Inbound Marketing. You’re hooked. You’re ready to get started!  The only problem is, you’re not sure you have the budget for a full-on Inbound Marketing campaign.

Inbound Marketing on a Dime

Inbound Marketing doesn’t have to cost an arm and a leg!

You have probably heard of Hubspot as well.  Inbound and Hubspot typically go hand in hand, and if you are running a serious inbound campaign, Hubspot is by far the best option and in the end, the most cost effective solution.  As a result, many people have had their excitement about inbound tempered by sticker shock when they see what agencies typically charge for their monthly fees.  We are going to do something though that might fly in the face of what a software partner should do — we’re going to tell you how to attack an inbound marketing campaign WITHOUT Hubspot.

3 Major Components

A good inbound marketing campaign needs a minimum of three major components: (more…)

Your Website Is Like Bilbo’s Ring

A Hobbit Hole built 20 minutes from our office in Flag Pond, TN.

The Hobbit opens a week from today.  Not only is it one of my favorite tales, I’ve grown to admire Martin Freeman, who plays Bilbo.  (He is near-perfect as Dr. Watson in BBC’s Sherlock.)

If you know nothing of Tolkien’s Middle Earth, feel free to check back in later.  This post will make absolutely no sense.

I’ve been re-reading The Hobbit and LOTR lately and it occurs to me that there are some similarities between The One Ring and your website.  So kick your chair back, prop up your furry-toed feet, light a pipe-ful of Old Tobey, and let’s jump right in with un-Ent-like haste . . .

It Controls The Other Rings

You might recall that Bilbo’s ring is the one master ring that controls the others.

Three Rings for the Elven-kings under the sky, (more…)

Segment for High Open Rates on Email Campaigns

How do you get high open rates on email campaigns?  Obviously there are a lot of factors that go into it, but one of the real biggies is segmenting your contacts.  This post will show you how our email newsletter fared last Friday and how segmentation played a big role in the great results.

Let’s start with the numbers and then talk about why they’re important.  The chart below is from our HubSpot dashboard.  These are all the same newsletter (with minor personalizations described below) sent at the same time.

Email Campaign Overview from HubSpot

(more…)

Email Campaigns, Facebook, Hubspot, Inbound Marketing, SEO, SEO for Small Business, Social Media Marketing