Email Drip Campaigns – What, Why, & How

FaucetEmail Drip Campaigns have proven their value over the years.  They are an effective way to educate your potential customer after contact and lead them down the sales funnel.

What Are Email Drip Campaigns?

Email Drip Campaigns are automated marketing emails that a contact receives after providing you with their address.  This is often after filling out a contact form in exchange for something they value.  Automated emails typically “drip” to a contact at regular intervals for a set time after the contact.

They are usually intended to give the contact more information about the topic they are interested in and tend to lead the contact to take a further step in the process.

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Email Drip Campaigns are often referred to as “Lead Nurturing Campaigns” or, in HubSpot’s new software, “Workflows”.  The idea is you are “nurturing” your lead with the information they need to move them towards making a purchase or becoming a customer or client.

Why Use Email Drip Campaigns?

Email Drip Campaigns are useful in many different ways. (more…)

Inbound Marketing on a Dime – Generate More Traffic Today!

So you’ve read articles, watched webinars, maybe even attended a seminar or two about Inbound Marketing. You’re hooked. You’re ready to get started!  The only problem is, you’re not sure you have the budget for a full-on Inbound Marketing campaign.

Inbound Marketing on a Dime

Inbound Marketing doesn’t have to cost an arm and a leg!

You have probably heard of Hubspot as well.  Inbound and Hubspot typically go hand in hand, and if you are running a serious inbound campaign, Hubspot is by far the best option and in the end, the most cost effective solution.  As a result, many people have had their excitement about inbound tempered by sticker shock when they see what agencies typically charge for their monthly fees.  We are going to do something though that might fly in the face of what a software partner should do — we’re going to tell you how to attack an inbound marketing campaign WITHOUT Hubspot.

3 Major Components

A good inbound marketing campaign needs a minimum of three major components: (more…)

Your Website Is Like Bilbo’s Ring

A Hobbit Hole built 20 minutes from our office in Flag Pond, TN.

The Hobbit opens a week from today.  Not only is it one of my favorite tales, I’ve grown to admire Martin Freeman, who plays Bilbo.  (He is near-perfect as Dr. Watson in BBC’s Sherlock.)

If you know nothing of Tolkien’s Middle Earth, feel free to check back in later.  This post will make absolutely no sense.

I’ve been re-reading The Hobbit and LOTR lately and it occurs to me that there are some similarities between The One Ring and your website.  So kick your chair back, prop up your furry-toed feet, light a pipe-ful of Old Tobey, and let’s jump right in with un-Ent-like haste . . .

It Controls The Other Rings

You might recall that Bilbo’s ring is the one master ring that controls the others.

Three Rings for the Elven-kings under the sky, (more…)

Segment for High Open Rates on Email Campaigns

How do you get high open rates on email campaigns?  Obviously there are a lot of factors that go into it, but one of the real biggies is segmenting your contacts.  This post will show you how our email newsletter fared last Friday and how segmentation played a big role in the great results.

Let’s start with the numbers and then talk about why they’re important.  The chart below is from our HubSpot dashboard.  These are all the same newsletter (with minor personalizations described below) sent at the same time.

Email Campaign Overview from HubSpot