If you have had a chance to read up on the features and benefits of Hubspot, then you know what a game-changer it has been for Inbound Marketing professionals. Hubspot makes managing your Inbound Marketing campaign simple and effective. What’s more, the integrated reporting makes showing your results and ROI a piece of cake. The only part of Hubspot that many see as a downside is that it is Hubspot Pricing. But as with most products or services that cost money, you can’t just look at the dollar going out – you have to consider the dollars coming back in, AND, the dollars saved as a result of using Hubspot.
In my experience, i think there are three ways to classify potential Hubspot customers. I am making the assumption here that all three have heard about Hubspot and are at least somewhat interested in what it can do for them. That being said, here are the three types.
1) Sold on Hubspot, and has the budget to implement it. This person has done their homework, and they are in a position personally, or their company is in a position to implement Hubspot. In this case, Hubspot is a no-brainer.
2) Sold on Hubspot, but doesn’t have the budget (or so they think). These prospects are fun to talk to. They balk at the sticker shock of Hubspot, but when you start peeling back the layers of their current marketing activity, you quickly find that they are spending a lot more in far less effective marketing channels. Once we help them prioritize their marketing spending, they can see how diverting dollars from less effectice marketing to Hubspot is not only be more cost effective, but more effectice period.
3) Sold on Inbound Marketing, but for whatever reason, really can’t afford Hubspot or Inbound Marketing consulting right now. This isn’t a bad place to be at all. This person is likely just starting out, or has never spent any money on marketing in the past. There are ways to get started with Inbound Marketing without Hubspot. You will find that you put considerably more “sweat equity” into this kind of Inbound strategy, but once you get momentum moving in your favor, you’ll quickly get to the point where you can give Hubspot a second look. By then you will have worked with Inbound long enough to have an even better sense of just how many ways Hubspot can save you time and money.
I will close by saying, if you are in the fourth category – someone who has never heard of Hubspot or Inbound Marketing, do yourself a favor and check it out! While Hubspot Pricing can be an initial shock to some, it is an investment that pays for itself in no time!
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