Yellow Pages: Not A Wise Investment

yellow pages are a bad investmentSo what does Bernie Madoff have in common with the yellow pages?  They both represent VERY bad investments.  That may sound harsh, but follow me here and I will show you why.  The yellow pages sales tactics have adapted to include some fairly modern buzzwords like SEO, landing pages, etc.  Do not be fooled. Yellow pages exist for one reason – to make money selling real estate in a big fat book that nobody looks at anymore. (more…)