by Marcus Ledbetter | Aug 22, 2012 | Search Engine Optimization, SEO, SEO for Small Business, Web Marketing, Websites, WordPress
We have a pretty short list of favorites that we feel are the best WordPress plugins around. As a successful web marketing company, we have tested and tried just about everything that is out there and have based our list on items that we feel not only are fantastic plugins – but that offer the most value to our client’s websites. When we call anything a favorite, it isn’t just because it is cool – it has to offer something really valuable to either make our job easier or make our client’s websites more effective. With that said – here is our Top 5 List of our choices for Best WordPress Plugins! (more…)
by Marcus Ledbetter | Aug 8, 2012 | Portfolio, Projects, Websites
We just launched a new site for Diversified Power International, specializing in Golf Cart Battery Chargers. DPI is based in Piney Flats. The project included an extensive eCommerce solution and professional photography of some of their top products.
DPI also manufactures a wide range of electrical products including solar panel systems, printed circuit boards, DC to DC converters, automotive & RV batter chargers, and motorcycle & ATV battery chargers.
by Marcus Ledbetter | Aug 1, 2012 | Websites
We just launched a redesign for long-term client Polymer Industrial Products in Piney Flats. PIPCO manufactures curing bladders & turn-up bladders bladders for industrial applications, supplying customers around the globe with superior Tennessee-built products.
As part of the project, we implemented custom order forms for Curing Bladder and Turn-Up Bladder ordering which accelerates the order process and reduces wasted staff time.
by Marcus Ledbetter | Jul 6, 2012 | SEO, SEO for Small Business, Websites
Welcome to Small Business SEO Part 1. Before we start, we have to make sure that you at least have a current business website or at the very least, some sort of web presence. If not – that is the very first step. There is countless research showing the continued decline of yellow page usage, and the effectiveness of traditional advertising through tv, radio and newspaper. It all starts with a website, so before you can work on generating local traffic, you have to make sure your website is in order.
First, you need to make sure that your website is attractive, available and flexible. (more…)
by Marcus Ledbetter | Jun 1, 2012 | Portfolio, Projects, Websites
We just launched a brand new site for a rehabilitation center in Johnson City. NHC Johnson City’s facilities include a nursing home and renovated rehab rooms. A new state-of-the-art rehab gym will be completed on the property soon. This project included coordination of a professional photography shoot and the site is mobile-responsive. Check out the screen captures below to see how the site responds to different browser widths.
Desktop View – Full-Width
Left-aligned logo. Full Menu. Full image.
Tablet View – Medium-Width
Logo centers. Menu centers and becomes dropdown. Images shrink.
Smartphone View – Minimum-Width.
Lead image does not appear, increasing download speed on handheld device and making the information more efficient.
by Marcus Ledbetter | May 14, 2012 | General, Inbound Marketing, Social Media Marketing, Web Marketing, Websites
Marketing ROI – Marketing is an Investment, Not an Expense
Calculating Your Marketing ROI
All too often, small business owners tend to think of marketing as an expense. This is absolutely the wrong way to look at marketing, and we will lay out some reasons why. First, expenses are things that are used up and consumed as part of doing business. Expenses are drains on your budget that have to be balanced by income from other areas. Expenses are something that we try to keep as small as possible. All too often, small business owners view marketing in this way and resist it at every turn. (more…)
