Calculating Your Marketing ROI

Inbound Marketing vs Outbound Marketing - My, how times have changed!

Marketing ROI has been historically difficult to track and measure.  The biggest reason for this is that the vast majority of traditional marketing outlets are one-way.  These outbound marketing channels allow advertisers to present messages to an audience, however, they have no mechanism to track the effectiveness of that message.  Sure, you might have data that shows how many listeners tune into a radio station, but you have no real way to show who listened to your ad or who was ordering drive-thru while your ad was playing. It just isn’t possible.  Below, we will look at average costs of typical outbound marketing tactics compared to inbound marketing expenses.  We will look at the effectiveness of each and how you can track the Marketing ROI of Inbound Marketing endeavors. Continue reading →